Altroz marks Tata Motors' entry into the premium hatchback segment.
Altroz will take on Baleno from Maruti Suzuki and Hyundai's Elite i20.
Tata Motors launched its premium hatchback Altroz at a starting price of ₹5.29 lakh (ex-showroom) at an event in Mumbai today.
Tata Altroz will be available in 5 different variants each in petrol and diesel options. While the top-end model in petrol - the XZ(O) variant will cost Rs. 7.69 lakh (Ex-showroom), the diesel top-end will cost Rs. 9.29 lakh (ex-showroom). The ex-showroom prices will remain the same across the country under Tata Motors' initiative One India One Price.
Based on Tata Motors' ALFA (Agile, Light, Flexible and Advanced) platform, the Altroz is indeed quite a looker. It has an arrow-head like front grille and sweeping head lights with DRLs. The rear gets a black strip under the back window in a unique design proposition.
Under the hood, there are two engine options to choose from - a 1.2-litre three-cylinder petrol engine (84 hp and 114 Nm) and a 1.5-litre four-cylinder diesel motor (89 hp and 200 Nm - peak power and torque). Both engines will meet the BS 6 emission norms that will kick in from April 1.
The cabin of the Altroz gets a number of segment firsts and boasts of ambient lighting, seven-inch infotainment system, cruise control, six-speaker Harman sound unit and a brand new steering. The car sits on 16-inch alloys and while its dimensions are not the biggest vis a vis its rivals, the Altroz could fit in four very comfortably on long rides.
The Altroz is a big statement by Tata Motors in a segment that has seen quite a bit of stagnation owing to an overall slowdown in the Indian auto industry over the past several months. The stagnation may be only the smallest of hiccups for Tata Motors, one that the company would look to overcome courtesy a car that promises a lot of style quotient and a sporty drive.
Altroz recently also secured a five-star rating in Global NCAP safety tests. (Read report here)
The Tata Altroz will grapple with Baleno from Maruti Suzuki and Hyundai's Elite i20 for space in the hatchback segment. Pre-launch bookings have been open for some time at a down payment of ₹21,000.