Nissan rolls out deep discounts, offers benefits worth ₹1.15 lakh on Kicks1 min read . Updated: 07 Dec 2019, 12:46 PM IST
Nissan is especially targeting first-time car buyers and is therefore offering discounts on Datsun cars.
NEW DELHI : Looking to ramp up sales numbers in the month of December, Nissan recenly announced a number of offers, including discounts, to woo prospective buyers.
In a statement released recently, Nissan announced a consumer promotion initiative - Red Weekends, under which the company is offering benefits of up to ₹1.5 lakh.
This includes cash discounts up to ₹40,000, exchange bonus up to ₹40,000 and corporate discounts up to ₹10,000.
Nissan is also targeting first-time car buyers who are looking to upgrade from two-wheelers to cars and therefore, is offering discounts on Datsun redi-GO without the need for any exchange. Additionally, the company is also offering discounts on the Datsun GO and GO+ with CVT options.
Significantly, benefits worth up to ₹1.15 lakh can be availed on the Kicks SUV which had been launched in January of 2019 at a starting price of ₹9.55 lakh (ex showroom) at that point in time.
Speaking on the offers brought out, Rakesh Srivastava, Managing Director, Nissan Motor India, elaborated that these are company's efforts to better connect with buyers and Nissan owners. "Nissan as a customer centric brand is offering the highest value proposition to the customers through Red Weekends’ in a very innovative way to bring New Year festivities through Nissan and Datsun products with the first-time best finance offer of 6.99% for 36 months," he said.
A number of other companies too are offering discounts on their products in the country. While December each year does see such discounts as there is a push to clear existing stocks, this year is especially significant as many companies and dealers are looking at clearing their BS 4 stocks which may have also piled up due to the overall slump in the Indian auto sector.