Hyundai looks at making sedans more attractive in global markets. Here's how

Hyundai Elantra 2021 comes with more features packed in the base variant than ever before.
By : HT Auto Desk
| Updated on: 26 Oct 2020, 10:08 AM
Hyundai Elantra 2021
Hyundai Elantra 2021
Hyundai Elantra 2021
Hyundai Elantra 2021

The popularity of sedans may be steadily falling to the rise of SUVs of all shapes and sizes but car makers renowned for their offerings in this segment are determined not to throw in the towel just yet. Among them is Hyundai which has a strong sedan portfolio in markets such as the US and the Koreans are looking at making these products more appealing in order to not just fend off rival companies but products in competing segments as well.

Similar Cars

Find More Cars
Hyundai Elantra 2022 (HT Auto photo)
UPCOMING
Hyundai Elantra 2022
1999 cc | Petrol | Manual
₹ 16 to 20 Lakhs Expected Price*
Hyundai Elantra (HT Auto photo)
Hyundai Elantra
1999 cc | Petrol | Manual | 15 kmpl
₹17.83Lakhs*Onwards
Hyundai New Elantra (HT Auto photo)
UPCOMING
Hyundai New Elantra
Prices are currently unavailable
Hyundai Casper (HT Auto photo)
UPCOMING
Hyundai Casper
999 cc | Petrol | Manual
₹ 4 to 7 Lakhs Expected Price*
Hyundai Santro (HT Auto photo)
Hyundai Santro
1086 cc | Petrol | Manual | 20 kmpl
₹4.67Lakhs*Onwards

(Related read: Hyundai launches new Elentra with N Line and hybrid electric models)

Take the 2021 Elantra for instance. A popular model in the US which battles the likes of Honda Civic, Toyota Corolla and Nissan Sentra here, the Hyundai sedan continues with its efforts to woo buyers and now comes with more features from base variant up. Starting at $19,650 for the SE model which gets Idle Stop & Go, 4-wheel disc brakes, Blind-Spot Collision-Avoidance Assist, Forward Collision-Avoidance Assist, Lane Following Assist, 15-inch alloys, among others, Elantra is hoping to attract buyers with the promise of an affordable price that does not compromise on features and safety.

It is a strategy that has worked in the past for Hyundai, a company that is known to offer a mile-long list of features that often match up to what is on offer inside entry-level luxury vehicles. And while this alone may not be enough to mount a massive challenge to SUVs - or pickups, it could sway the minds of buyers not intent on buying into one segment or the other.

At a time when SUVs are ruling roads in many markets - 47.4% of US sales in 2019 were SUVs as against 22.1% captured by sedans, companies like Hyundai are doggedly fighting to keep their sedan offerings not just relevant but compelling. And it is not as if Hyundai doesn't have SUVs in its product portfolio. Yet, a more equitable share in the PV market could auger well for car makers.

First Published Date: 26 Oct 2020, 09:39 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city