Audi likely to pull the plug on R8 and TT owing to its EV drive

German luxury car brand and subsidiary of Volkswagen Group, Audi is mulling to discontinue the Audi R8 and TT models owing to the automaker's drive towards electrification. In an interview with Top Gear, Audi's global chief of sales Hildegard Wortmann has indicated that.

By: HT Auto Desk
| Updated on: 28 Apr 2021, 15:38 PM
Follow us on:
Follow us on:
Audi R8 is one of the iconic sportscars from the German luxury car brand.
Audi R8 is one of the iconic sportscars from the German luxury car brand.

Also Read : Audi Brussels completes manufacturing of the 100,000th e-tron

According to Wortmann, the auto industry is changing rapidly. Customers are showing interest in the new segments, which is why the new body styles like crossover coupes are becoming very popular. Considering this constantly evolving situation and customer choice, the R8 might not leap into the future.

“The R8 is an icon of our brand. But icons of the past aren’t necessarily icons of the future," Wortmann told the publication. “A successor to the R8 won’t just be an R8 with an electric motor. It needs to be an R8 but different," she further added.

Also check these Cars

Find more Cars
Audi New A3 (HT Auto photo)
₹39 - 45 Lakhs* *Expected Price
View Details
Explore your Vehicle
Audi Q8 (HT Auto photo)
₹98.98 Lakhs - 1.36 Cr* Ex-showroom price
Add to compare
Check latest offers
Audi Rs5 (HT Auto photo)
₹1.04 Cr**Ex-showroom price
Add to compare
Check latest offers
Audi E-tron (HT Auto photo)
₹99.99 Lakhs - 1.16 Cr* Ex-showroom price
Add to compare
Check latest offers
Audi E-tron Gt (HT Auto photo)
₹1.8 - 2.05 Cr**Ex-showroom price
Add to compare
Check latest offers
Audi Q3 (HT Auto photo)
₹44.89 - 50.39 Lakhs**Ex-showroom price
Add to compare
Check latest offers

This means the mid-engine sports cars like the R8 and TT are in trouble. However, we might witness the arrival of a new R8 with an electric powertrain. Though the German carmaker didn't reveal the details of its plan regarding the R8's future.

Wortmann also said that despite the R8 being an authentic and high emotional car for the buyers, customers are changing around the world and the good times for the roadsters are gone. However, she also indicated the even if Audi discontinues the R8 and TT, the performance car segment will see the arrival of new models.

“Audi has always done emotional models," said Wortmann further adding “See our concept and vision cars. We have lots of ideas."

Audi in recent times has showcased several concepts that reflect the DNA of a sportscar. These concept models include Vision GT for Gran Turismo, PB18, etc. Also, the production models like the Audi e-Tron GT too reflects the sportscar DNA. With the VW group investing in PPE architecture, high-performance cars would see new life.

First Published Date: 28 Apr 2021, 15:38 PM IST
Recommended for you
View all
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
19% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 324 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
9% OFF
ShineXPro Microfiber Car Cleaning Cloth - OG Soft 500 GSM Extra Large (35x75 CM) Microfiber Cloth for Car and Bike - Suede Edging for Scratchless Drying and Detailing (Pack of 2)
Rs. 498 Rs. 549

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city