Hero MotoCorp's sales in August bounce back to pre-Covid levels

  • Hero MotoCorp registered a growth of 7.55% in domestic sales when figures from August of 2020 and 2019 are compared.
Xtreme 160R is one of the key products in the Hero MotoCorp product portfolio,. (Photo: HTAuto/Sabyasachi Dasgupta)
Xtreme 160R is one of the key products in the Hero MotoCorp product portfolio,. (Photo: HTAuto/Sabyasachi Dasgupta)

Hero MotoCorp on Tuesday announced it had sold 584,456 units of motorcycles and scooters in the month of August 2020, a growth of 7.55% over the corresponding month of the previous year. This augers well for the Indian two-wheeler as a whole because it signals the revival of demand at a time when many analysts had already predicted two-wheelers to pave the path towards recovery.

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Hero MotoCorp managed to register a growth of an even more substantial growth of 13% over its domestic sales in the month of July when it had managed to sell 514,509 units. The company also informed in a press statement that it has received a positive response for its latest offering - Xtreme 160R - and that it is helping it consolidate market share in the premium segment.

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In terms of breakup between motorcycles and scooters sold, Hero MotoCorp managed to sell more of the former last month than it had in August of 2019 - 544,658 against 498,547. Sales of scooter fell marginally from 44,859 to 39,798 but overall, the volumes are a step up.

Most notably - and on lines already predicted - the volumes are being driven by demand in the rural and semi-urban centers.

The company further underlines that it is operating at nearly 100% production capacity and that almost every customer touch-point is now open. With the festive season coming up, demand is likely to go up in the upcoming two months which would further boost morale.

First Published Date: 01 Sep 2020, 17:26 PM IST
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