Volkswagen to install Porsche's CEO as brand chief: Report

Porsche CEO Oliver Blume will be moved to the Volkswagen brand to help the company get a grip on production issues with the ID.3 electric car and the Golf 8.
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| Updated on: 03 Jun 2020, 01:09 PM
A Volkswagen (VW) logo sits on display in the visitors area of the Volkswagen AG e-Golf electric automobile factory in Dresden, Germany. (Bloomberg)
A Volkswagen (VW) logo sits on display in the visitors area of the Volkswagen AG e-Golf electric automobile factory in Dresden, Germany. (Bloomberg)

Volkswagen Chief Executive (CEO) Herbert Diess will promote Porsche CEO Oliver Blume to become head of the VW brand as part of a broader management reshuffle, Auto Motor and Sport said on Tuesday citing company sources.

Blume will be moved to the VW brand to help the company get a grip on production issues with the VW ID.3 electric car and the Golf 8, the auto industry publication said on Tuesday.

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(Also read: Volkswagen closes $2.6 billion investment in self-driving startup Argo AI)

Bernhard Maier, currently head of VW's Skoda brand, will become head of Porsche, Auto Motor and Sport said.

Herbert Diess is currently head of multi-brand Volkswagen Group as well as head of the VW brand.

Volkswagen declined to comment.

First Published Date: 03 Jun 2020, 01:09 PM IST
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