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A Volkswagen (VW) logo sits on display in the visitors area of the Volkswagen AG e-Golf electric automobile factory in Dresden, Germany. (Bloomberg)
A Volkswagen (VW) logo sits on display in the visitors area of the Volkswagen AG e-Golf electric automobile factory in Dresden, Germany. (Bloomberg)

Volkswagen to install Porsche's CEO as brand chief: Report

  • Porsche CEO Oliver Blume will be moved to the Volkswagen brand to help the company get a grip on production issues with the ID.3 electric car and the Golf 8.

Volkswagen Chief Executive (CEO) Herbert Diess will promote Porsche CEO Oliver Blume to become head of the VW brand as part of a broader management reshuffle, Auto Motor and Sport said on Tuesday citing company sources.

Blume will be moved to the VW brand to help the company get a grip on production issues with the VW ID.3 electric car and the Golf 8, the auto industry publication said on Tuesday.

(Also read: Volkswagen closes $2.6 billion investment in self-driving startup Argo AI)

Bernhard Maier, currently head of VW's Skoda brand, will become head of Porsche, Auto Motor and Sport said.

Herbert Diess is currently head of multi-brand Volkswagen Group as well as head of the VW brand.

Volkswagen declined to comment.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.

  • First Published Date : 03 Jun 2020, 01:09 PM IST