Stupidity sells: Cars stuck in beach sand are hot calendar pinups

A part-time tow truck business operator who rescues beached cars came up with the idea that is now a hit in the US.
By : Reuters
| Updated on: 18 Dec 2019, 11:09 AM
Andy Grossman, owner of RipTide Bait and Tackle and Brigantine Beach 4x4 Assist, holds a Beached Cars of Brigantine calendar featuring photos of cars stuck on the beach in Brigantine, New Jersey, U.S. December 16, 2019. Lori M. Nichols/Handout via REUTERS
Andy Grossman, owner of RipTide Bait and Tackle and Brigantine Beach 4x4 Assist, holds a Beached Cars of Brigantine calendar featuring photos of cars stuck on the beach in Brigantine, New Jersey, U.S. December 16, 2019. Lori M. Nichols/Handout via REUTERS
Andy Grossman, owner of RipTide Bait and Tackle and Brigantine Beach 4x4 Assist, holds a Beached Cars of Brigantine calendar featuring photos of cars stuck on the beach in Brigantine, New Jersey, U.S. December 16, 2019. Lori M. Nichols/Handout via REUTERS
Andy Grossman, owner of RipTide Bait and Tackle and Brigantine Beach 4x4 Assist, holds a Beached Cars of Brigantine calendar featuring photos of cars stuck on the beach in Brigantine, New Jersey, U.S. December 16, 2019. Lori M. Nichols/Handout via REUTERS

Driving onto a sandy beach on the Jersey Shore seemed like a brilliant idea. Reality proved otherwise.

A Corvette, BMW, Cadillac, several minivans and other autos - their tires sunk in sand and ocean waves lapping perilously close - are each a monthly feature of the "Beached Cars of Brigantine" 2020 calendar.

The $25 item has repeatedly sold out this year and is on reorder again a week before Christmas, said Andy Grossman, a bait-and-tackle shop owner in Brigantine, New Jersey, who organized the first-ever sale of the calendar, with proceeds going to help needy local families.

Grossman also operates a part-time tow truck business that rescues beached autos - but not without a photo first.

Similar Cars

Find More Cars
Bmw X1 (HT Auto photo)
Bmw X1
1998 cc | Petrol | Automatic (Dual Clutch) | 14.82 kmpl
₹36.5 - 43.5 Lakhs**Ex-showroom price
Bmw 2 Series Gran Coupe (HT Auto photo)
Bmw 2 Series Gran Coupe
1998 cc | Petrol | Automatic (Torque Converter) | 14.82 kmpl
₹37.9 - 42.3 Lakhs**Ex-showroom price
Bmw 3 Series (HT Auto photo)
Bmw 3 Series
1998 cc | Petrol | Automatic (Torque Converter) | 16.13 kmpl
₹42.3 - 62.9 Lakhs**Ex-showroom price
Bmw 3 Series Gran Limousine (HT Auto photo)
Bmw 3 Series Gran Limousine
1998 cc | Petrol | Automatic (Torque Converter) | 15.3 kmpl
₹51.5 - 54.9 Lakhs**Ex-showroom price
Bmw X3 (HT Auto photo)
Bmw X3
1998 cc | Petrol | Automatic (Torque Converter) | 13.17 kmpl
₹57.5 - 64.9 Lakhs**Ex-showroom price
Bmw 5 Series (HT Auto photo)
Bmw 5 Series
1998 cc | Petrol | Automatic (Torque Converter) | 14.82 kmpl
₹63.4 - 73.5 Lakhs**Ex-showroom price

"This time of year, everyone is happy except for 12 people," he said.

Calendar orders flooded in from Washington state, California and Florida, where sands at Daytona Beach are hard enough for vehicles, which are welcome to cruise along the waves during daylight hours.

"But here we have signs all over, there is nothing that says cars are allowed. A car has no shot. That's why I think these guys are fair game," Grossman said.

For the most part, the decision to drive onto the Jersey Shore's soft sands is rooted in ignorance.

"I've been taking these pictures over the years and people keep joking, 'There's another one for the calendar.' So I thought I'd try it," he said.

Some customers were disappointed to learn that the calendar failed to include a New York City yellow taxi that got stuck in the sand about three years ago, before Grossman owned the tow-truck business and started photographing his rescue missions.

But there is always the promise of more rescues to come.

"People are asking me if they can reserve for next year," Grossman said.

First Published Date: 18 Dec 2019, 11:09 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city