Hero to expand premium Premia dealerships to 100 by June 2024

The 'Premia' dealerships are aimed at attracting younger audience. Hero currently retails the Harley X440, Hero Karizma XMR, Vida V1 along with the ne
...
Hero Premia
Hero plans to expand its 'Premia' dealership to 100 outlets by June 2024.
Hero Premia
Hero plans to expand its 'Premia' dealership to 100 outlets by June 2024.

Hero MotoCorp has announced plans to grow its premium dealership channel, 'Premia', to a total of 100 outlets by June 2024. As part of its three-pronged goal to establish itself as an aspirational premium motorcycle brand, the first such dealership was opened in Kozhikode, Kerala, in October 2023.

The plan is to sell high-end bikes from the Hero brand, as well as Hero-Harley and Vida products, through the 'Premia' dealership. The showroom will have 'zones', such as urban and street motorcycling zones, to provide a unique marketing experience for a wide range of buyers.

Also check these Vehicles

Find more Cars
Hero Karizma Xmr (HT Auto photo)
Engine Icon210 cc Mileage Icon41.55 kmpl
₹ 1.73 Lakhs
Compare
Hero Mavrick 440 (HT Auto photo)
UPCOMING
Engine Icon440 cc
₹ 2 Lakhs
Alert Me When Launched
Harley-davidson X440 (HT Auto photo)
Engine Icon440 cc Mileage Icon35 kmpl
₹ 2.40 - 2.79 Lakhs
Compare
View Offers
Hero Electric Nyx (HT Auto photo)
BatteryCapacity Icon1.536 kWh Range Icon130 km
₹ 0.62 - 0.83 Lakhs
Compare
View Offers
Hero Lectro F6i (HT Auto photo)
Range Icon60 km
₹49,000
Compare
View Offers
Hero Electric Photon (HT Auto photo)
BatteryCapacity Icon1.872 kWh Range Icon60 Km
₹72,990
Compare

The new branding exercise, which aims to attract young and aspirational consumers, is an attempt by the brand to capture a share of the rapidly rising luxury two-wheeler market. Hero MotoCorp has recently unveiled its new flagship, the Mavrick 440, to attract more young buyers. It will be available exclusively through the brand's 'Premia' dealership network, which also sells the Harley X440, Hero Karizma XMR, Vida V1, and others.

The Mavrick 440 is the second product to emerge from the Hero-Harley alliance. The roadster shares its foundations with the Harley-Davidson X440, which debuted last year.

Also Read : Hero Mavrick 440 roadster makes global debut, bookings open in February

The Hero Mavrick features an LCD screen for the instrument console that displays a variety of information. It has Bluetooth connectivity, which allows for calls and SMS alerts, music playback, and turn-by-turn navigation, as well as a slew of other linked capabilities, which are accessible through the mobile app. There is also an LED projector headlight and complete LED lighting available.

Also watch: Hero Mavrick 440 roadster breaks cover

The new Hero flagship is powered by the 440 cc single-cylinder air/oil-cooled engine from the Harley-Davidson X440. The motor is connected to a 6-speed gearbox. The long-stroke engine is geared for torque, producing 90 per cent of torque at 2,000 rpm. Hero Mavrick 440, unlike the Harley X440, features 43 mm telescopic front forks and a monoshock at the rear, with disc brakes at either end including dual-channel ABS.

The Hero Mavrick 440 will go up against the Royal Enfield Classic 350, Jawa 350, Honda CB350 and Harley-Davidson X440 in the segment.

Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape.

First Published Date: 24 Jan 2024, 11:22 AM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.