Ford to stop taking orders for Maverick pickup truck amid supply chain woes

Ford Motor Company will resume taking orders for the 2023 Maverick pickup in the summer. The compact pickup truck was launched by the company last June with a petrol-electric hybrid powertrain as standard.
By : HT Auto Desk
| Updated on: 25 Jan 2022, 14:10 PM
The 2022 Ford Maverick pickup truck
The 2022 Ford Maverick pickup truck
The 2022 Ford Maverick pickup truck
The 2022 Ford Maverick pickup truck

Ford Motor Company on Monday said that it is planning to stop taking retail orders for the Maverick pickup truck from January 27 as it does not have the capacity to meet overwhelming demand. The company will first focus on completing the existing bookings. However, customers may still be able to purchase a Maverick pickup from their local Ford dealer.

The ongoing global shortage of semiconductor chips has left car manufacturers without any choice but to limit production as they are unable to complete the assembly of some new vehicles, causing several companies worldwide to idle production.

Similar Cars

Find More Cars
Ford Ecosport (HT Auto photo)
Ford Ecosport
1496 cc | Petrol | Manual | 15.9 kmpl
₹7.99 - 11.78 Lakhs**Ex-showroom price
Ford Figo (HT Auto photo)
Ford Figo
1194 cc | Petrol | Manual | 18.5 kmpl
₹5.49 - 8.43 Lakhs**Ex-showroom price
Ford Endeavour (HT Auto photo)
Ford Endeavour
1996 cc | Diesel | Automatic (Torque Converter) | 13.9 kmpl
₹32.75 - 36.27 Lakhs**Ex-showroom price
Ford Freestyle (HT Auto photo)
Ford Freestyle
1194 cc | Petrol | Manual | 18.5 kmpl
₹7.27 - 9.03 Lakhs**Ex-showroom price
Maruti Suzuki Brezza (HT Auto photo)
Maruti Suzuki Brezza
1462 cc | Petrol | Manual | 20.1 kmpl
₹7.99 - 13.96 Lakh**Ex-showroom price
Honda New Jazz (HT Auto photo)
UPCOMING
Honda New Jazz
1199 cc | Petrol | Manual
₹8 - 12 Lakhs* *Expected Price

The automaker will resume taking orders for the 2023 Maverick pickup in the summer, it said in an emailed statement. The Maverick compact pickup truck was launched by the company last June with a petrol-electric hybrid powertrain as standard. Thanks to this technology choice, the vehicle's starting price has been kept below $20,000, in order to make it an affordable product.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

(Also read | Hit in India, flop in US: Why Ford EcoSport may have failed to excite Americans)

The 2022 Ford Maverick is available in four different trim options, XL, XLT, Lariat and Lariat First Edition. Demand for the model is particularly high in the market of California that favours imports, a Bloomberg report said.

Ford Maverick has become a popular choice for customers and the model recently won the North American Truck of the Year award. It won the title out of a dozen of candidates given that they must be new or substantially changed for the current model year. Maverick pickup competed with models such as Hyundai Santa Cruz and the Rivian R1T pickup in the final round.

The vehicles were judged by fifty automotive journalists from the US and Canada who evaluated the finalists on value, innovation, design, performance, safety, technology and driver satisfaction.

(with inputs from Reuters)

 

First Published Date: 25 Jan 2022, 14:09 PM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city