From Left to Right- Mr. Rajendra Petkar, Chief Technology Officer, Tata Motors, Mr. Guenter Butschek, CEO & Managing Director, Tata Motors and Mr. Mayank Pareek, President - Passenger Vehicle Business Unit (PVBU).
From Left to Right- Mr. Rajendra Petkar, Chief Technology Officer, Tata Motors, Mr. Guenter Butschek, CEO & Managing Director, Tata Motors and Mr. Mayank Pareek, President - Passenger Vehicle Business Unit (PVBU).

Tata Motors combines forces with Google to bring in Tata Altroz Voice BoT

  • The Altroz will take on Maruti Suzuki's Baleno and Hyundai's Elite i20.
  • Apart from unique looks, Tata Motors is ensuring that Altroz is packed to the brim with features and conveniences.

Promising to not just make the Altroz a premium hatchback in terms of design but also with regards to features and conveniences offered, Tata Motors on Wednesday announced that it has joined Google to launch Voice BoT in the upcoming car.

In a statement, the company said that the Voice BoT in the Altroz will create a personalized, interactive voice experience for occupants inside the car. It further states that 'Tata Altroz Voice BoT is designed to assist customers all along their online buying journey and enhancing their in-car connected experience through access to rich content such as product features and specifications, in an interactive and immersive manner.'

An occupant - driver or/and passenger - will make use of his or her phone's Google Assistant to activate Voice BoT inside the Altroz. They would also be able to link their phones via the system's Android Auto or Apple Car Play.

Commenting on this initiative, Mayank Pareek, President - Passenger Vehicle Business Unit (PVBU), Tata Motors, said that users of today want a more invoved experience in their vehicles and that is the purpose that the Voice BoT seeks to address. "Users today are passing through the purchase journey entirely fueled by self-investigation," he said. "We know from our long partnership with Google that this journey is predominantly aided through online research, that too mostly on mobile devices. To cater to these evolving needs, we are delighted to launch the Tata Altroz Voice BoT, one of our many initiatives that will enhance the overall buying experience of the users."

Tata Motors has already showcased the production-ready version of the Altroz and is gearing up to launch the car in January of 2020. It gets two engine options - a 1.2-litre three-cylinder petrol engine (84 hp and 114 Nm) and a 1.5-litre four-cylinder diesel motor (89 hp and 200 Nm - peak power and torque). Both are compliant with BS 6 norms.

When launched, the Altroz will take on Maruti Suzuki's Baleno and Hyundai's Elite i20.

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