Rolls-Royce Ghost, Cullinan, Phantom EV successors to come with similar pricing

Pure electric successors of the Rolls-Royce Ghost, Cullinan and Phantom models will retain similar pricing, said the British luxury car brand's CEO Torsten Muller-Otvos. This would help the car brand to see high demand from the consumers who would like to taste the sheer opulence with a zero-emission powertrain without shelling out a significantly higher amount.

By: HT Auto Desk
| Updated on: 02 Feb 2022, 19:20 PM
Follow us on:
Follow us on:
Rolls Royce aims to become an all-electric car brand in the next decade.
Rolls Royce aims to become an all-electric car brand in the next decade.

Also Read : Tata-owned Jaguar working on new indigenous EV platform, calls it Panthera

Rolls-Royce is now working on its first-ever pure-electric production car Spectre, which is scheduled to break cover 2024. The Rolls-Royce Spectre is expected to mark the beginning of a new era for the British iconic luxury car marquee. In fact, the carmaker will replace all its three models - Phantom, Ghost and Cullinan with fully electric cars by 2030, as part of the brand's target to become a zero-emission car company.

While the automaker promises that upcoming electric successors of the Ghost, Cullinan and Phantom will come priced similarly, the task will not be easy for the OEM, even with BMW Group's support. Electric batteries are still highly expensive due to the current lithium-ion based technology. The scarcity of lithium is one of the key reasons behind this. However, Rolls-Royce hopes the price of the EV batteries will significantly come down in near future with the demands rising and more improved technologies coming to the fore.

Also check these Cars

Find more Cars
Rolls-royce Cullinan (HT Auto photo)
₹ 6.95 Cr* *Ex-showroom price
Add to compare
Check latest offers
Explore your Vehicle
Rolls-royce New Ghost (HT Auto photo)
₹ 6.95 - 7.95 Cr* *Expected Price
View Details
Rolls-royce Phantom Viii (HT Auto photo)
₹ 9.50 Cr* *Ex-showroom price
Add to compare
Check latest offers
Rolls-royce Wraith (HT Auto photo)
₹ 5 Cr**Ex-showroom price
Add to compare
Check latest offers
Mercedes Benz Amg Eqs (HT Auto photo)
107.8 kWh | Electric | Automatic | 529 Km
₹ 2.45 Cr* *Ex-showroom price
Add to compare
Check latest offers
Mahindra Thar (HT Auto photo)
₹ 10.54 - 16.78 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

Rolls-Royce CEO said in an interaction with Autocar UK that the company aims is to become segment-driven and substance-driven rather than being cost-driven. Keeping a focus on this, the OEM aims to price its EVs similarly to their ICE predecessors. For example, the Spectre would be similarly priced as the Wraith.

The automaker also claims that it will not bring any car to the market that is not as profitable as the ICE models. The automaker also says that it will focus on young generation buyers with its electric models.

First Published Date: 02 Feb 2022, 19:20 PM IST
Shopping Bag Shop Now
70% OFF
VENO Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable (2 in 1 Vacuum Cleaner)
Rs. 899 Rs. 2,999
4% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Cool Aqua (7.5g)
Rs. 95 Rs. 99
65% OFF
Ambrane 38W Fast Car Charger with Dual Output, Quick Charge 3.0 and Power Delivery, Type-C & USB Port, Wide Compatibility for Smart Phones (RAAP C38 A, Black)
Rs. 349 Rs. 999
68% OFF
PUNZONE Car Body Scratch Remover - Scratch Repair Polishing Wax Kit Sponge Body Compound Cream Wax, Car Body Compound Scratch Remover
Rs. 289 Rs. 898

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.