Maruti Swift expands customer base to 23 lakh, with 1.60 lakh units sold in 2020

  • Over 53% of Swift customers are below 35 years of age.
  • Swift was first launched in 2005 and has consistently topped sales charts in India.
Maruti Suzuki Swift has been a formidable offering from the company in India.
Maruti Suzuki Swift has been a formidable offering from the company in India.

Maruti Suzuki Swift has been a power player for the country's largest car maker and has now hit the 23 lakh-sales milestone on the back of a solid performance in 2020, a year that posed unprecedented challenges for the Indian and global automotive industry due to the pandemic.

Swift emerged as the best-selling passenger vehicle in calendar year 2020 with 160,700 units sold. With it, Maruti ensured that the premium hatchback maintained its dominant position in the market, something it has grown accustomed to since its first launch back in 2005.

Also check these Cars

Find more Cars
Maruti Suzuki Swift 2024 (HT Auto photo)
UPCOMING
Engine Icon1197 cc FuelType IconPetrol
₹ 6.50 - 10 Lakhs
Alert Me When Launched
Maruti Suzuki Swift (HT Auto photo)
Engine Icon1197.0 cc FuelType IconMultiple
₹ 5.99 Lakhs
Compare
View Offers
Maruti Suzuki Swift Hybrid (HT Auto photo)
UPCOMING
Engine Icon1197 cc FuelType IconPetrol
₹ 10 Lakhs
Alert Me When Launched
Maruti Suzuki Xl5 (HT Auto photo)
UPCOMING
Engine Icon998 cc FuelType IconPetrol
₹ 5 Lakhs
Alert Me When Launched
Maruti Suzuki Baleno (HT Auto photo)
Engine Icon1197.0 cc FuelType IconMultiple
₹ 6.61 Lakhs
Compare
View Offers
Maruti Suzuki Dzire (HT Auto photo)
Engine Icon1197.0 cc FuelType IconMultiple
₹ 6.51 Lakhs
Compare
View Offers

Swift took five years to hit five lakh in sales by 2010 and, much like its name, quickly doubled this to 10 lakh by 2013. The next five lakh also took five years.

Much of the credit for the car performing the way it has despite the changing dynamics of the Indian automotive industry is because of constant updates that the Swift has received. "Maruti Suzuki Swift has been the best-selling premium hatchback in the country for the past 15 years with over 2.3 million delighted customers," says Shashank Srivastava, Executive Director - Marketing and Sales - at Maruti Suzuki. "I am confident that with continuous customer support Swift will successfully achieve many more milestones in future."

Maruti underlines that around 53% customers of the Swift are aged below 35 which shows the preference the car enjoys among the young buying audience. Its appealing looks and a decently modern cabin are two highlights but Swift's real strength has been in its driving dynamics which make it a capable player in city roads and out on highways as well.

Reports suggest that Maruti will drive in the face-lift Swift this year which could further propel the flight of the model.

Check out Upcoming Cars in India 2024, Best SUVs in India.

First Published Date: 23 Jan 2021, 10:46 AM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.