Hyundai Exter SUV launched in India: Key event highlights
- The Exter is Hyundai's most affordable SUV for Indian roads. It locks horns with the Tata Punch as its key rival in the small SUV segment.
Hyundai Exter SUV has officially made its India debut today, July 10, at an event in Gurugram. The Korean carmaker has driven in its smallest SUV to the Indian shores. The Exter SUV, already unveiled digitally by Hyundai, aims to take on the likes of Tata Punch and Maruti Suzuki Fronx in the small SUV segment. The bookings for the SUV has already started. Despite its small proportions, the Exter comes packed with several features, some of them being segment-first.
Here are all the key highlights from Hyundai Exter SUV launch event.
Hyundai Exter launch event comes to an end
The launch event of Hyundai Exter entry-level SUV has come to an end. To read the full launch report about specs, full price list and features, click here.
Hyundai Exter prices revealed
The new entry-level SUV from Hyundai starts at ₹5,99,900 (ex-showroom and introductory). The top-spec variant comes for ₹9,31,990 (ex-showroom and introductory).
Hyundai Exter unveiled
Hyundai Motor India has officially unveiled the Exter micro SUV in the country.
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Young target audience of Exter
The Exter SUV is being targeted at the young, tech-savvy, futuristic, on-the-go, millennial crowd. Indian cricketer Hardik Pandya is the brand ambassador of the Exter brand.
SUV is the flavour of Indian car market
SUVs contribute 46% to Indian auto market. Hyundai India has increased its share of SUVs from 34% in 2019 to 54% in 2023.
Mileagae on Exter SUV
Exter gets first-in-segment factory-fitted CNG option. The claimed mileage in the petrol-only Exter is 19.4 (MT) and 19.2 kmpl (AMT) while the CNG mileage of the Exter is 27.1 kms per kilo.
Engine highlights on Exter
The Exter engine churns out a total of 81.86 bhp and offers 113.8 Nm of torque in both MT and AMT variants. In the CNG version, the power is at 68 bhp and torque of 95.2 Nm.
Safety highlights
Six standard airbags as first-in-segment, three-point seatbelts and seat belt reminders. Other electronic safety features include active stability control, hill start assist. There are 26 safety features as standard and over 40 advanced safety features.
Interior highlights of Exter
Hyundai Exter comes with connected infotainment, piano black finish inside, well-cushioned seats, 391 litres of boot space, voice-enabled sunroof, over 61 connectivity features, 92 embedded voice commands, on-board navigation.
Five key pillars of Hyundai Exter
The SUV is designed on key five pillars: Energetic exterior, Spacious interior, Technologiaclly advanced features, Robust stabillity and Eco-friendly powertrain.
Colour options on Exter
The Hyundai Exter colour options include an all-new Ranger Khaki and Cosmic Blue shades. The other colours are White with Black roof, Starry Night, Fiery Red, Atlas White, Titan Grey and Cosmic Blue with Black roof.
Bold front and rear design
Exter gets a muscular SUV look, signature-H LED daytime running light, R15 diamond cut alloys.
Hyundai's latest Exter SUV prices to be announced soon
Hyundai's latest Exter SUV prices to be announced soon.
Hyundai Exter launch event about to commence
The launch event of Hyundai Exter is about to begin soon. Stay tuned for all the live updates.
Connected type 8-inch infotainment
Hyundai Exter boasts a connected type 8-inch touchscreen with BlueLink and smartphone connectivity. It gets first-in-segment on-board navigation as well as multi-language support.
Exter boasts voice-enabled sunroof
The SUV will be equipped with the first-in-segment voice enabled smart electric sunroof that will open on commands such as “open sunroof", “sunroof kholo".
Renewing the rivalry
Upon launch, the Exter SUV will lock horns with Tata Punch. Besides that, it will also challenge rivals like Maruti Suzuki Ignis, Maruti Suzuki Fronx, Citroen C3, Renault Kiger, and Nissan Magnite.
Safety features on Hyundai Exter
Hyundai Exter will come with a host of safety features. It will become the country's first sub-four-metre SUV equipped with six airbags, including driver, passenger, curtain and side airbags. Overall, there will have 26 safety features including ESC (Electronic Stability Control), VSM (Vehicle Stability Management) and HAC (Hill Assist Control).
Did you know?
Hyundai Exter is boasting of the largest wheelbase in its segment - 2,450 mm, and is also the tallest in its segment, at 1,631 mm.
The scope and scale
Tata Punch currently has a near-open field of play in the subcompact crossover SUV segment and sells around 10,000 units each month on an average. The company has so far sold over two lakh units of the model since its first launch in October of 2021.
This could be what prompted Hyundai to explore the segment and carve out a solid space for itself here.
The sub- ₹10 lakh SUV segment
With SUVs of all shapes and sizes, the definition of ‘SUVs’ is ever evolving. The likes of Nissan Magnite, Renault Kiger, Tata Punch and Maruti Suzuki Fronx are classified as SUVs too and it is in this space that Hyundai Exter will look to make a solid mark.
Hyundai Exter SUV to get features galore
Hyundai Exter SUV could be the smallest from the Korean carmaker. However, Hyundai has packed the Exter with loads of features. Some of the most prominent features that will be available in the Exter will include a 4.2-inch digital display at the instrument cluster, a free-standing 8-inch touchscreen infotainment system, a dashcam with front and rear camera which can also take selfies, smartphone app-based connectivity features, and smart electric sunroof with voice control among others.
Hyundai Exter bookings and expected price
Hyundai Motor has already opened bookings for the Exter SUV. One can book the Exter through Hyundai dealerships or through online portal. The booking amount for Exter SUV is ₹11,000. Hyundai Motor will launch the Exter SUV as a sub-10 lakh model. The carmaker is expected to keep the price range between ₹6 lakh and ₹10 lakh (ex-showroom) to compete with the likes of Punch and Fronx. At this price point, Exter will become the most affordable Hyundai SUV in India.
Why Hyundai needs an Exter in the SUV segment
Hyundai Motor has long been a dominant player in the SUV segment in India. With models like Creta, Tucson, Venue or Alcazar, the Korean carmaker had almost every SUV segment ticked until rivals started to introduce smaller SUVs at a more affordable price. While Creta has stood the test of times amid new rivals, the other Hyundai SUVs have not been able to emulate similar success. Now, with the SUV share slipping away with newer models being introduced, the Korean carmaker wants to leave no segment blank. Exter will be positioned below the Venue and will be specifically aimed at Tata Punch or Maruti Suzuki Fronx in the more-affordable small SUV segment. It could also target the likes of NIssan Magnite and Renault Kiger.
Check out Upcoming Cars in India 2024, Best SUVs in India.
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