Ford takes plans of small pickup to production, has eyes set on young buyers

Ford Motor Company has commenced production of its upcoming pickup that is smaller than most of its other SUVs and pickups, and will be more affordable. With plans of focusing on young car buyers in the US and looking to make the most of the general preference towards the SUV body shape, the American car maker is hoping that this particular model is a hit with the younger audience.

By: HT Auto Desk
| Updated on: 05 Mar 2021, 09:10 AM
Follow us on:
Follow us on:
File photo used for representational purpose. (AFP)
File photo used for representational purpose.

US media reported that Ford had started production of this particular pickup at its plant in New Mexico's Hermosillo. These reports also suggest that the vehicle will be a smaller pickup than the company's hot-selling F-150 while also being more affordable.

While the F-150 does dominate the pickup space in the US market, the new pickup from Ford could also appeal to a wider set of car-buying audience. This is because there is a clear leaning for pickup trucks at a time when buyers also may be more price sensitive than before. The Covid-19 pandemic has had financial implications for many families and while personal mobility options are being increasingly preferred, the cost of investment into a new vehicle is also a crucial aspect of buying the vehicle. "We have some extremely affordable products coming in North America that will help us grow profitably," Ford CEO Jim Farley had said last October.

As such, reports now suggest that Ford's next offering could be priced at around $22,000 and could well be an option for those living within city limits.

While SUVs and pickups are indeed the go-to options, Ford is also working overtime in the EV space and already has the Mach-e in several markets around the world. The Mach-e is a performance EV that is looking to marry battery power with the SUV form factor to appeal to a larger audience

First Published Date: 05 Mar 2021, 09:09 AM IST
Shopping Bag Shop Now
5% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Cool Aqua (7.5g)
Rs. 94 Rs. 99
70% OFF
VENO Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable (2 in 1 Vacuum Cleaner)
Rs. 899 Rs. 2,999
4% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Musk After Smoke (7.5g)
Rs. 95 Rs. 99
SHAYONAM Dent Removal Kit - Powerful Car Dent Repair Kit - Suction Cup Dent Puller Handle Lifter and Dent Repair Puller for Car Body Dent, Glass, Tiles and Mirror (Plastic)
Rs. 349

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.