Bajaj Auto bets big with Husqvarna premium motorcycle brand in India

Husqvarna is one of the oldest motorcycle brands in the world and has been in continuous production since 1903. Svartpilen and Vitpilen are bespoke Sw
...
Svartpilen 250. (Photo courtesy: Husqvarna)
Svartpilen 250. (Photo courtesy: Husqvarna)

Bajaj Auto recently introduced the Husqvarna premium motorcycle brand in India with the unveil of the all-new Vitpilen 250 and Svartpilen 250 models.

Husqvarna is one of the oldest motorcycle brands in the world and has been in continuous production since 1903. Svartpilen and Vitpilen are bespoke Swedish motorcycles crafted to deliver high performance in a very aesthetic design, the company said in a statement.

Also check these Bikes

Find more Bikes
Husqvarna Vitpilen 250 (HT Auto photo)
Engine Icon249.07 cc Mileage Icon31 kmpl
₹ 2.19 Lakhs
Compare
Husqvarna Svartpilen 250 (HT Auto photo)
Engine Icon248.76 cc MaxSpeed Icon146 kmph
₹ 2.26 Lakhs
Compare
Husqvarna Svartpilen 125 (HT Auto photo)
UPCOMING
Engine Icon124.7 cc Mileage Icon45 kmpl
₹ 1.35 Lakhs
Alert Me When Launched
Husqvarna Svartpilen 401 (HT Auto photo)
Engine Icon398.63 cc Mileage Icon29 kmpl
₹ 2.92 Lakhs
Compare
Suzuki Intruder 250 (HT Auto photo)
UPCOMING
Engine Icon249.0 cc Mileage Icon38.5 kmpl
₹ 1.70 Lakhs
Alert Me When Launched
Bajaj Dominar 250 (HT Auto photo)
Engine Icon248.77 cc Mileage Icon35.03 kmpl
₹ 1.84 Lakhs
Compare

Bajaj Auto said it will launch Husqvarna in India as a part of its Probiking Business Unit that handles the company's premium motorcycle vertical.

The Husqvarna Svartpilen and Vitpilen 250 will start retailing from February 2020 onwards. KTM showrooms will be upgraded to sell both KTM and Husqvarna high performance motorcycles, Bajaj Auto said.

"The premium motorcycling segment has seen rapid growth in India in the last five years, growing almost by 20 per cent CAGR with two broad classes of motorcycles - sporty high performance machines and lifestyle bikes with limited performance," Bajaj Auto President (Probiking) Sumeet Narang, said.

"The Husqvarna twins are meant for discerning motorcycle riders with an evolved taste, a strong appreciation for style and for those who don't want a compromise between performance and elegant design," he added.

Husqvarna is part of the KTM AG group, which owns motorcycle brands KTM and Husqvarna, where Bajaj Auto owns a 48 per cent stake.

First Published Date: 09 Dec 2019, 10:21 AM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.