Bajaj Auto bets big with Husqvarna premium motorcycle brand in India

Husqvarna is one of the oldest motorcycle brands in the world and has been in continuous production since 1903. Svartpilen and Vitpilen are bespoke Swedish motorcycles crafted to deliver high performance in a very aesthetic design
By : PTI
| Updated on: 09 Dec 2019, 10:21 AM
Svartpilen 250. (Photo courtesy: Husqvarna)
Svartpilen 250. (Photo courtesy: Husqvarna)
Svartpilen 250. (Photo courtesy: Husqvarna)
Svartpilen 250. (Photo courtesy: Husqvarna)

Bajaj Auto recently introduced the Husqvarna premium motorcycle brand in India with the unveil of the all-new Vitpilen 250 and Svartpilen 250 models.

Husqvarna is one of the oldest motorcycle brands in the world and has been in continuous production since 1903. Svartpilen and Vitpilen are bespoke Swedish motorcycles crafted to deliver high performance in a very aesthetic design, the company said in a statement.

Bajaj Auto said it will launch Husqvarna in India as a part of its Probiking Business Unit that handles the company's premium motorcycle vertical.

The Husqvarna Svartpilen and Vitpilen 250 will start retailing from February 2020 onwards. KTM showrooms will be upgraded to sell both KTM and Husqvarna high performance motorcycles, Bajaj Auto said.

Similar Bikes

Find More Bikes
Husqvarna Motorcycles Husqvarna Vektorr Concept (HT Auto photo)
UPCOMING
Husqvarna Motorcycles Husqvarna Vektorr Concept
₹1.3 Lakhs *Expected Price
Husqvarna Motorcycles Husqvarna Svartpilen 125 (HT Auto photo)
UPCOMING
Husqvarna Motorcycles Husqvarna Svartpilen 125
₹1.35 Lakhs *Expected Price
Husqvarna Husqvarna Vitpilen 125 (HT Auto photo)
UPCOMING
Husqvarna Husqvarna Vitpilen 125
₹1.35 Lakhs *Expected Price
Husqvarna Motorcycles Husqvarna Svartpilen 201 (HT Auto photo)
UPCOMING
Husqvarna Motorcycles Husqvarna Svartpilen 201
₹1.5 Lakhs *Expected Price
Husqvarna Motorcycles Husqvarna Svartpilen 250 (HT Auto photo)
Husqvarna Motorcycles Husqvarna Svartpilen 250
248.76 cc
₹1.84 - 2.11 Lakhs**Ex-showroom price
Husqvarna Motorcycles Husqvarna Vitpilen 250 (HT Auto photo)
Husqvarna Motorcycles Husqvarna Vitpilen 250
248.76 cc
₹1.84 - 2.1 Lakhs**Ex-showroom price

"The premium motorcycling segment has seen rapid growth in India in the last five years, growing almost by 20 per cent CAGR with two broad classes of motorcycles - sporty high performance machines and lifestyle bikes with limited performance," Bajaj Auto President (Probiking) Sumeet Narang, said.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

"The Husqvarna twins are meant for discerning motorcycle riders with an evolved taste, a strong appreciation for style and for those who don't want a compromise between performance and elegant design," he added.

Husqvarna is part of the KTM AG group, which owns motorcycle brands KTM and Husqvarna, where Bajaj Auto owns a 48 per cent stake.

First Published Date: 09 Dec 2019, 10:21 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city