Want a Porsche to scream Porsche on Indian roads? Say hello to customized hues

While a Porsche car is likely to stand out on its own anywhere in India, customization option is one more way to allow customers to add a touch of their personal preference to their purchases.
By : HT Auto Desk
| Updated on: 28 Jul 2021, 01:12 PM
A Porsche 911 Carrera S Coupe in customized Lava Orange shade.
A Porsche 911 Carrera S Coupe in customized Lava Orange shade.
A Porsche 911 Carrera S Coupe in customized Lava Orange shade.
A Porsche 911 Carrera S Coupe in customized Lava Orange shade.

Porsche India on Wednesday announced it has started delivering its sought-after models in customized colour options to further make these cars stand out on Indian roads. A new 911 Carrera S Coupe in Lava Orange was recently delivered to a customer in Chandigarh while another 911 Carrera S Cabriolet was painted in Racing Yellow and with red interiors for a customer in Delhi.

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While a Porsche car is likely to stand out on its own anywhere in India, customization option is one more way to allow customers to add a touch of their personal preference to their purchases. Porsche says the colours are specially curated and extensively customized. These are apart from the standard colours already on offer. “This year we have delivered 20 unique coloured cars to our customers," says Manolito Vujicic, Brand Head at Porsche India. "With colour palettes playing a huge role in customization, we would like to continue the trend and help make each car as individual as our customers themselves."

Porsche Design Studios around the world also help in taking the brand experience to customers. India's first Porsche Design Studio had opened in Delhi's Connaught Place earlier this year and it offers a private Sales Suite, Drivers Club, a dedicated Configuration Lab and trimming area.

First Published Date: 28 Jul 2021, 01:12 PM IST
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