Rajiv Bajaj's witty ‘OATS’ comment on EV startups gets reply from Ather
On the occasion of the launch of the all-new Pulsar 250 (Oct 28, 2021), Rajiv Bajaj, MD at Bajaj Auto weighed in on the growth of the EV sector and also fired a witty jibe at newcomers in the electric mobility segment.
Bajaj said that some of the volume manufacturers (TVS, Bajaj Auto, Royal Enfield, etc) make most of the Indian two-wheeler industry. Bajaj went on to say that he would bet on BET (Bajaj, Enfield and TVS), “Champions eat OATS for breakfast". Here, OATS is referred to as Ola Electric, Ather Energy, Tork Motors and SmartE – the emerging new-gen of EV startups. Now the statement made by Bajaj has received a reply from Tarun Mehta, Ather Energy’s cofounder. Mehta took to Twitter posting "Must say, the OATS and BET acronyms by Rajiv Bajaj made my day today. Smiling face with open mouth and smiling eyes. Never a dull moment in this industry."
Shortly after, Ather Energy's official handle, in a sarcastic reply, posted 'new line of products for a quicker and smarter start to the day'. Along with the tweet, the company also posted a picture of Oats, along with the tagline, "OATs for champions Recommended by experts."