Nissan plans to expand its electric-vehicle portfolio in the US

Nissan is working on electrifying its next-generation SUVs in the US, fuelled by the demand for its mainstays in the country.
By : HT Auto Desk
| Updated on: 05 Mar 2021, 10:55 AM
 The Ariya's striking looks represent Nissan's new design language.
The Ariya's striking looks represent Nissan's new design language.
 The Ariya's striking looks represent Nissan's new design language.
The Ariya's striking looks represent Nissan's new design language.

Nissan Motor has plans to expand its portfolio of electric vehicles in the key US markets as demand for the battery-powered versions of its mainstay cars and SUVs in the country rises. Earlier this year, the carmaker had announced plans to electrify all of its new models that would be released in major markets including the US by the early 2030s.

Similar Cars

Find More Cars
Hyundai Kona Electric (HT Auto photo)
Hyundai Kona Electric
cc | Electric | Automatic
₹23.79Lakhs*Onwards
Nissan Magnite (HT Auto photo)
Nissan Magnite
18.75 kmpl | 999 cc | Manual | Petrol | 5 Person | FWD | 71 bhp | 96 Nm | 205 mm | 939 kg | 336 litres | 5 Gears | 1.0L B4D | No | 40 litres | Hrs | 750 Km | | No | Front & Rear | seconds | Kmph | 18 kmpl
₹4.99Lakhs*Onwards
Nissan Kicks (HT Auto photo)
Nissan Kicks
1498 cc | Petrol | Manual | 13.9 kmpl
₹9.5Lakhs*Onwards
Nissan Gt-r (HT Auto photo)
Nissan Gt-r
3799 cc | Petrol | Automatic (DCT) | 8.47 kmpl
₹2.12Cr*Onwards

The Japanese carmaker is working on electrifying its next-generation SUVs. "What’s very important is to do electrification on sedans and SUVs. Our focus is on our core products," the company's chief operating officer Ashwani Gupta said in an interview with Bloomberg. However, he said that Nissan is in no hurry to join a "stampede" of battery-powered trucks in order to compete with established players such as General Motor, Ford or even Tesla.

(Also read | Chip shortages hit Japan car sales as Nissan, Honda cut output)

An early entrant to the EV market with the Leaf a decade ago, Nissan is no struggling to turnaround its business around the world. It hopes to achieve the turnaround in the US by introducing a slew of new models, updating its aging line-up.

The carmaker posted an eighth straight quarterly sales decline in the last three months of 2020, when sales in the US dropped 19%. Pandemic-struck demand caused 33% dip in deliveries to 899,217 units for the year — the lowest since 2009 amid a recession.

(Also read | Nissan e-POWER system reaches global milestone, achieves 50% thermal efficiency)

For Nissan, a recovery of it business in the US now hinges on demand for its four marquee vehicles that the company's COO expects will make up 75% of the sales in the country. The four vehicles include the remodeled Rogue crossover SUV, new Ariya EV and refreshed versions of its Frontier mid-size pickup and Pathfinder SUV. "We’re on the right track. If we keep fixed cost optimized and focus on quality of sales — driven by value-pricing, higher credit score, higher customer profile — we’ll drive profitable growth," Gupta told Bloomberg.

(with inputs from Bloomberg)



First Published Date: 05 Mar 2021, 10:55 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city