Nissan plans to expand its electric-vehicle portfolio in the US

Nissan Motor has plans to expand its portfolio of electric vehicles in the key US markets as demand for the battery-powered versions of its mainstay cars and SUVs in the country rises. Earlier this year, the carmaker had announced plans to electrify all of its new models that would be released in major markets including the US by the early 2030s.

The Ariya's striking looks represent Nissan's new design language.
The Ariya's striking looks represent Nissan's new design language.

The Japanese carmaker is working on electrifying its next-generation SUVs. "What’s very important is to do electrification on sedans and SUVs. Our focus is on our core products," the company's chief operating officer Ashwani Gupta said in an interview with Bloomberg. However, he said that Nissan is in no hurry to join a "stampede" of battery-powered trucks in order to compete with established players such as General Motor, Ford or even Tesla.

Also Read : Chip shortages hit Japan car sales as Nissan, Honda cut output

An early entrant to the EV market with the Leaf a decade ago, Nissan is no struggling to turnaround its business around the world. It hopes to achieve the turnaround in the US by introducing a slew of new models, updating its aging line-up.

Also check these Vehicles

Find more Cars
Nissan Juke (HT Auto photo)
UPCOMING
₹ 10 - 15 Lakhs* *Expected Price
View Details
Nissan Qashqai (HT Auto photo)
UPCOMING
₹ 25 - 30 Lakhs* *Expected Price
View Details
Nissan Magnite (HT Auto photo)
₹ 4.99 - 9.90 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Nissan Sunny 2023 (HT Auto photo)
UPCOMING
₹ 8.50 Lakhs *Expected Price
View Details
Nissan X-trail (HT Auto photo)
UPCOMING
₹ 26 - 32 Lakhs* *Expected Price
View Details
Mahindra Thar (HT Auto photo)
₹ 10.98 - 16.94 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

The carmaker posted an eighth straight quarterly sales decline in the last three months of 2020, when sales in the US dropped 19%. Pandemic-struck demand caused 33% dip in deliveries to 899,217 units for the year — the lowest since 2009 amid a recession.

Also Read : Nissan e-POWER system reaches global milestone, achieves 50% thermal efficiency

For Nissan, a recovery of it business in the US now hinges on demand for its four marquee vehicles that the company's COO expects will make up 75% of the sales in the country. The four vehicles include the remodeled Rogue crossover SUV, new Ariya EV and refreshed versions of its Frontier mid-size pickup and Pathfinder SUV. "We’re on the right track. If we keep fixed cost optimized and focus on quality of sales — driven by value-pricing, higher credit score, higher customer profile — we’ll drive profitable growth," Gupta told Bloomberg.

(with inputs from Bloomberg)



First Published Date: 05 Mar 2021, 10:55 AM IST
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard Curved Design - Grey
Rs. 389 Rs. 1,499
73% OFF
IDELLA Car Duster, Extendable Long Handle Microfiber Car Duster Exterior Scratch Free Car Cleaning Tool, Car Dust Brush for Truck, Pickup, SUV, RV, Motorcycle, Vehicles Cleaning,(Multicolor)
Rs. 239 Rs. 899
1% OFF
GOODAIR Clear Car Windshield Enhancer | Classic |12 Tablets
Rs. 295 Rs. 299
55% OFF
Antson Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable, Portable,Rechargeable Vacuum (2 in 1)
Rs. 899 Rs. 1,999

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.