Mercedes delivers 1,000th car under its new retail model in India

Under its Retail of the Future model, Mercedes retains ownership of its entire stock of cars, selling these in partnership with appointed franchise pa
...
Martin Schwenk (Right) of Mercedes-Benz India is seen here handing over the keys of the 1,000th car sold under the company's ROTF model.
Martin Schwenk (Right) of Mercedes-Benz India is seen here handing over the keys of the 1,000th car sold under the company's ROTF model.

Mercedes-Benz India on Thursday announced the delivery of the 1,000th car under its Retail of the Future (ROTF) business model which was first announced in June. Under the ROTF model, Mercedes-Benz India retains the ownership of its entire stock of cars and sells cars in partnership with appointed franchise partners with the luxury vehicles being invoiced directly to the customer.

India became the fourth market in the world where Mercedes brought in the ROTF ‘direct to customer’ model. On Thursday, the company announced that the 1,000th unit - an A-Class Limousine, was handed over to a customer in New Delhi. “Delivering the thousandth Mercedes-Benz within a short span under the ROTF platform strongly validates our vision of reimagining customer excellence while empowering the franchise partners financially with this new business model," said Martin Schwenk, MD and CEO at Mercedes-Benz India. “It is particularly satisfying to witness our months of hard work bearing fruits in the form of successful implementation of ROTF and a high level of acceptance from our customers."

Also check these Cars

Find more Cars
Mercedes-benz A-class Limousine (HT Auto photo)
Engine Icon1950.0 cc FuelType IconMultiple
₹ 45.80 - 46 Lakhs
Compare
View Offers
Mercedes-benz Amg A35 Limousine (HT Auto photo)
Engine Icon1991.0 cc FuelType IconPetrol
₹ 57.60 Lakhs
Compare
View Offers
Bmw 3 Series Gran Limousine (HT Auto photo)
Engine Icon1998.0 cc FuelType IconMultiple
₹ 57.90 - 59.50 Lakhs
Compare
View Offers
Mercedes-benz Gle (HT Auto photo)
Engine Icon2999 cc FuelType IconMultiple
₹96.40 Lakhs - 1.15 Cr
Compare
View Offers
Mercedes-benz Glb (HT Auto photo)
Engine Icon1950.0 cc FuelType IconMultiple
₹ 63.80 - 69.80 Lakhs
Compare
View Offers
Mercedes-benz Eqb (HT Auto photo)
BatteryCapacity Icon66.4kWh Range Icon423 km
₹ 74.50 Lakhs
Compare
View Offers

Under the ROTF model, Mercedes-Benz India is responsible for processing and fulfilling customer orders. Assuring price protection and transparency in sales process, the company had further highlighted the one nationally set price of its models with customers being provided a VIN number during the order booking stage.

First Published Date: 02 Dec 2021, 12:46 PM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.