Mercedes delivers 1,000th car under its new retail model in India

Mercedes-Benz India on Thursday announced the delivery of the 1,000th car under its Retail of the Future (ROTF) business model which was first announced in June. Under the ROTF model, Mercedes-Benz India retains the ownership of its entire stock of cars and sells cars in partnership with appointed franchise partners with the luxury vehicles being invoiced directly to the customer.

Martin Schwenk (Right) of Mercedes-Benz India is seen here handing over the keys of the 1,000th car sold under the company's ROTF model.
Martin Schwenk (Right) of Mercedes-Benz India is seen here handing over the keys of the 1,000th car sold under the company's ROTF model.

India became the fourth market in the world where Mercedes brought in the ROTF ‘direct to customer’ model. On Thursday, the company announced that the 1,000th unit - an A-Class Limousine, was handed over to a customer in New Delhi. “Delivering the thousandth Mercedes-Benz within a short span under the ROTF platform strongly validates our vision of reimagining customer excellence while empowering the franchise partners financially with this new business model," said Martin Schwenk, MD and CEO at Mercedes-Benz India. “It is particularly satisfying to witness our months of hard work bearing fruits in the form of successful implementation of ROTF and a high level of acceptance from our customers."

Under the ROTF model, Mercedes-Benz India is responsible for processing and fulfilling customer orders. Assuring price protection and transparency in sales process, the company had further highlighted the one nationally set price of its models with customers being provided a VIN number during the order booking stage.

Also check these Cars

Find more Cars
Mercedes-benz E-class (HT Auto photo)
1991 cc | Petrol | Automatic (Torque Converter)
₹63.6 - 82.1 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Mercedes Benz C-class 2022 (HT Auto photo)
1496 cc | Petrol | Automatic (TC)
₹55 - 61 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Mercedes-benz Amg E53 Cabriolet (HT Auto photo)
2999 cc | Petrol | Automatic
₹1.3 Cr**Ex-showroom price
Add to compare
Mercedes-benz Eqe (HT Auto photo)
UPCOMING
₹70 - 90 Lakhs* *Expected Price
View Details
Mercedes-benz Amg Glc43 Coupe (HT Auto photo)
₹83.1 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Mercedes-benz Glb (HT Auto photo)
₹63.8 - 69.8 Lakhs**Ex-showroom price
Add to compare
Check latest offers

First Published Date: 02 Dec 2021, 12:46 PM IST
Recommended for you
View all
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
13% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 349 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
14% OFF
Jopasu Car Duster
Rs. 749 Rs. 869

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city