Meet Nissan's ‘smellmaster’ responsible for checking odour of new vehicles

The odour of the interior of a vehicle is quite important for a user and Nissan knows it. Ryunosuke Ino, known as Nose of Nissan or the smellmaster, is the man behind refining the odour of the automaker's new cars. Ino is responsible for checking the aroma of new vehicles along with the air conditioning systems. He also checks how the smell of a car can change over time.

Ryunosuke Ino works at Nissan Technical Center in Japan as a technical expert in the Vehicle Interior Air Quality department. (Nissan)
Ryunosuke Ino works at Nissan Technical Center in Japan as a technical expert in the Vehicle Interior Air Quality department.

As studies have shown that smell can trigger strong memories as it often leaves a lasting impression, the smellmaster's job is to not only focus on the first impression but also on how users of the vehicle perceive those odours within the cabin during a drive. “First of all, I try to identify where the smell comes from. I try to locate it and evaluate from the vehicle user’s perspective, such as accessing the glovebox or using the sun visor mirror. I position my torso and head just like they would to gain an accurate impression," informed Ino.

Also Read : Nissan recalls nearly 700,000 SUVs in US, Canada. Here's why

Ino shared a vehicle's cabin volatile organic compound (VOC) evaluation process that takes place in three days, he and his team sniff the headrests, dashboards, mirrors, glove compartments, visors, seats, ceilings, cupholders, carpeting, and any components with measurable scent. These checks are typically done within three to five minutes to ensure proper evaluation before the nose adjusts to the interior smell and if something seems awry, the team repeats those checks to determine the cause followed by corrective measures.

Also check these Bikes

Find more Bikes
Bgauss C12i (HT Auto photo)
₹ 99,999 - 1.26 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Bgauss B8 (HT Auto photo)
₹ 62,999 - 88,999**Ex-showroom price
Add to compare
Check latest offers
Pure Ev Epluto 7g (HT Auto photo)
₹83,999**Ex-showroom price
Add to compare
Hero Electric Ae-75 (HT Auto photo)
₹80,000* *Expected Price
View Details
Okaya Ev Faast F2f (HT Auto photo)
₹83,999**Ex-showroom price
Add to compare
Check latest offers
Okaya Ev Faast F2t (HT Auto photo)
₹ 84,999 - 88,999**Ex-showroom price
Add to compare
Check latest offers

Nissan informed air circulation and exposure to sunlight are crucial factors that impact car smell hence the team uses a special environmentally sealed testing room controlled for heat and humidity, with a lighting system that simulates intense sunlight. “We consider various conditions cars face such as moderate to high ambient temperatures, which can intensify a smell," added Ino.

Also Read : Nissan may launch electric cars in India, calls it potential big market for EVs

The smellmaster conveyed after these checks, he takes some time to recalibrate his sensitivity to all smells. “Some experts have their own way of reaching a baseline, such as smelling coffee beans, to calibrate. In my case, I reset my nose by smelling my arm near my elbow. This is familiar, so it prepares me to detect new scents," added Ino.

First Published Date: 05 Feb 2022, 09:29 AM IST
TAGS: Nissan
Shopping Bag Shop Now
70% OFF
VENO Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable (2 in 1 Vacuum Cleaner)
Rs. 899 Rs. 2,999
1% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Cool Aqua (7.5g)
Rs. 98 Rs. 99
65% OFF
Ambrane 38W Fast Car Charger with Dual Output, Quick Charge 3.0 and Power Delivery, Type-C & USB Port, Wide Compatibility for Smart Phones (RAAP C38 A, Black)
Rs. 349 Rs. 999
68% OFF
PUNZONE Car Body Scratch Remover - Scratch Repair Polishing Wax Kit Sponge Body Compound Cream Wax, Car Body Compound Scratch Remover
Rs. 289 Rs. 898

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.