Jeep gaining popularity in Japan as young people warm to the brand

While American-branded cars have historically struggled in Japan, Jeep, the rugged-looking sports utility vehicle, looks to be gaining popularity, particularly among younger buyers.

New Jeep Grand Cherokee
New Jeep Grand Cherokee

Jeep sales in the Asian nation are expected to increase 5% this year to more than 15,000 units, Hitoshi Ushikubo, the head of sales at Fiat Chrysler Japan, said in an interview Monday. Fiat Chrysler Japan is yet to be officially merged with the Japan office of Peugeot SA and come under the new Stellantis NV umbrella.

Shoppers in Japan have typically opted for smaller cars with high fuel efficiency, one reason why Ford Motor Co. ended up quitting the country in 2016. But Jeep has managed to retain a loyal customer base. Now, amid the coronavirus pandemic, more young people are taking an interest in the cars, drawn by their ability to handle all sorts of outdoor terrain, which helps with avoiding public transport.

Also check these Vehicles

Find more Cars
Jeep Grand Cherokee (HT Auto photo)
₹ 77.50 Lakhs* *Ex-showroom price
Add to compare
Jeep Compass (HT Auto photo)
₹ 17.19 - 28.84 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Jeep Avenger (HT Auto photo)
₹ 20 - 50 Lakhs* *Expected Price
View Details
Jeep Meridian (HT Auto photo)
₹ 29.90 - 36.95 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Jeep Wrangler (HT Auto photo)
₹ 53.90 - 59.15 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Hyundai Grand I10 Nios (HT Auto photo)
₹ 5.19 - 8.41 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

Also Read : Jeep plans to create charging network near off-road trails

“We’ve made efforts to fit with the Japanese market" by rolling out cars with right-hand drive, unlike General Motors and Ford, Ushikubo said. “Young people are looking for cars that allow them to present a part of their character," he said, adding that a strong social media presence has also helped the brand.

Jeep sold 1,925 cars in March, 36% higher than the same month of 2020, which was impacted by Covid-19, with Wrangler and Renegade marques most popular, according to a statement Tuesday. Jeep ranked third last year among imported SUV brands in Japan, selling 13,588 units.

Tsubasa Imai, who bought a Jeep Grand Cherokee a few months ago, is one satisfied customer. “I like outdoor activities and I was looking for a car that has high horsepower and can carry a lot of baggage," the 24-year-old said. There also aren’t too many cars in Japan that can tow a boat as well as look cool, he said.

Fiat Chrysler Japan expects to introduce new models for the Grand Cherokee, Compass and Gladiator this year. Keeping to that schedule may however depend on the availability of chips, Ushikubo said.

First Published Date: 06 Apr 2021, 10:57 AM IST
Shopping Bag Shop Now
74% OFF
IDELLA Car Duster, Extendable Long Handle Microfiber Car Duster Exterior Scratch Free Car Cleaning Tool, Car Dust Brush for Truck, Pickup, SUV, RV, Motorcycle, Vehicles Cleaning,(Multicolor)
Rs. 238 Rs. 899
55% OFF
Antson Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable, Portable,Rechargeable Vacuum (2 in 1)
Rs. 899 Rs. 1,999
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard Curved Design - Grey
Rs. 389 Rs. 1,499
1% OFF
GOODAIR Clear Car Windshield Enhancer | Classic |12 Tablets
Rs. 295 Rs. 299

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.