Here's how design students image luxury Lexus vehicles would look like in 2040

The students developed new vehicle architectures to meet requirements of the changing city life as well as re-imagined the role the Lexus in the mobility landscape in 2040.
By : HT Auto Desk
| Updated on: 23 Feb 2022, 11:49 AM
The 2040 Lexus Vision In-season focuses on helping Generation Z rediscover seasonal changes in urban areas.
The 2040 Lexus Vision In-season focuses on helping Generation Z rediscover seasonal changes in urban areas.
The 2040 Lexus Vision In-season focuses on helping Generation Z rediscover seasonal changes in urban areas.
The 2040 Lexus Vision In-season focuses on helping Generation Z rediscover seasonal changes in urban areas.

Lexus has picked six finalists in its design competition conducted for post-graduate students at the Royal College of Art in the UK where they were tasked with imagining what luxury mobility from the brand would look like in the year 2040. These finalists will now refine their work to be presented at a public exhibition on March 15 where the winning projects will be announced.

The task given to the students was to develop new vehicle architectures to meet requirements of the changing European city life, society and demographics as well as to re-imagine the role the Lexus in the region’s mobility landscape in 2040. The six finalists were chosen out of 20 students who participated in the competition.

Similar Cars

Find More Cars
Lexus Es (HT Auto photo)
Lexus Es
2487 cc | Hybrid (Electric + Petrol) | Automatic (CVT) | 22.58 kmpl
₹56.55 - 62.19 Lakhs**Ex-showroom price
Lexus Nx (HT Auto photo)
Lexus Nx
2487 cc | Hybrid (Electric + Petrol) | Automatic (CVT) | 17.8 kmpl
₹64.9 - 71.6 Lakhs**Ex-showroom price
Lexus Rx (HT Auto photo)
Lexus Rx
3456 cc | Hybrid (Electric + Petrol) | Automatic (CVT) | 16.55 kmpl
₹1.04 - 1.05 Cr**Ex-showroom price
Lexus Ls (HT Auto photo)
Lexus Ls
3456 cc | Hybrid (Electric + Petrol) | Automatic (CVT) | 15.4 kmpl
₹1.91 - 2.22 Cr**Ex-showroom price
Lexus Lc 500h (HT Auto photo)
Lexus Lc 500h
3456 cc | Hybrid (Electric + Petrol) | Automatic (CVT) | 14.8 kmpl
₹2.1 - 2.16 Cr**Ex-showroom price
Lexus Lx (HT Auto photo)
Lexus Lx
5663 cc | Petrol | Automatic (Torque Converter) | 6.9 kmpl
₹2.33 - 2.35 Cr**Ex-showroom price

(Also read | Lexus NX 350h SUV to launch in India next month)

The shortlisted projects include 2040 Lexus Vision In-season, a project that focuses on helping Generation Z rediscover seasonal changes in urban areas. The vehicle’s intelligent crafted roof controls the intensity of daylight coming into the interior to achieve an immersive seasonal experience. The vehicle’s colour scheme also changes with the seasons.

Lexus Crucible combines shared ownership with the flexibility of an owned vehicle interior.
Lexus Crucible combines shared ownership with the flexibility of an owned vehicle interior.
Lexus Crucible combines shared ownership with the flexibility of an owned vehicle interior.
Lexus Crucible combines shared ownership with the flexibility of an owned vehicle interior.

The next is the Lexus Crucible - a hydrogen-fuelled escape vehicle that divides itself to meet different use scenarios and contexts. It combined shared ownership with the flexibility of an owned vehicle interior, as the way people live and work will change in 2040. The interior can adapt to any configuration and could even be put inside one's house.

Lexus ALTO is a cross between a plant terrarium and a hot air balloon,
Lexus ALTO is a cross between a plant terrarium and a hot air balloon,
Lexus ALTO is a cross between a plant terrarium and a hot air balloon,
Lexus ALTO is a cross between a plant terrarium and a hot air balloon,

The third project is Lexus ALTO - a VTOL (vertical take-off and landing) vehicle. It is a hydrogen-fuelled, pendant-style airborne vehicle described as a cloud’s earring. A cross between a plant terrarium and a hot air balloon, the top of the vehicle can be personalised like a ring, to feature different ‘stones.’ Next is Lexus UrbanSwarm, which provides a seamless way to travel with flexibility and convenience and also offers efficiency of mass transportation systems thanks to its tessellation feature in which it can link with other ‘pods’.

Lexus UrbanSwarm provides a seamless way to travel with flexibility and convenience
Lexus UrbanSwarm provides a seamless way to travel with flexibility and convenience
Lexus UrbanSwarm provides a seamless way to travel with flexibility and convenience
Lexus UrbanSwarm provides a seamless way to travel with flexibility and convenience

The fifth project is called Lexus NEKO which is inspired by Japanese culture and gets an insect-like exoskeleton. It is a BEV with sensor cameras and an intelligent recording device. It uses 4D technology for optimised ergonomics and can perform traditional Japanese bowing.

Lexus NEKO is inspired by Japanese culture and gets an insect-like exoskeleton.
Lexus NEKO is inspired by Japanese culture and gets an insect-like exoskeleton.
Lexus NEKO is inspired by Japanese culture and gets an insect-like exoskeleton.
Lexus NEKO is inspired by Japanese culture and gets an insect-like exoskeleton.

The final selected project is called Lexus #Units which explores luxury sharing space. On arrival at a destination, the vehicle can link virtually to other vehicles where it can be used as a projector device to join concerts or parties virtually. It is also highly flexible and can reduce its footprint to adapt to narrow roads.

First Published Date: 23 Feb 2022, 11:49 AM IST
TAGS: Lexus
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city