Geely’s Li Shufu risks running down Volvo in merger

Chinese tycoon takes a major step in consolidating his sprawling auto empire.
Cars of Swedish automobile manufacturer Volvo displayed in front of a showroom of Stierli Automobile AG company in St. Erhard, Switzerland
Cars of Swedish automobile manufacturer Volvo displayed in front of a showroom of Stierli Automobile AG company in St. Erhard, Switzerland

Chinese billionaire Li Shufu is bringing his cash cow in-house. Let’s hope he doesn't milkit dry.

Volvo Car AB and Hong Kong-listed Geely Automobile Holdings Ltd. have said in a statementthat they’re considering merging their businesses in a combined entity that would tap capital markets through Hong Kong and Stockholm.Theparent company that they share, Zhejiang Geely Holding Group Co.,is run by the ambitious Mr. Li, who seems to be taking a big first step toward consolidating his sprawling holdings.

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Other moves, such as a spinoff, had already been signaled. In a bond prospectus dated November, Geely Automobile saidthat Volvo and the parent intended to merge operations into a standalone business to develop “next generation combustion engines and hybrid powertrains." Volvo Carsaid this would clear the way for it to focus on developing all-electric premium vehicles.Li has spent billions buying or building stakes in the likes of Mercedes Benz-maker Daimler AG, Volvo AB andLotus Cars Ltd. through to flying-car maker Terrafugia Inc. He was recently reported to be in the running to make an investment in Aston Martin Lagonda Global Holdings Plc.Until now, he’skept them separate but under his holding company.

Bringing the Swedish and Chinese car companiesunder the same umbrella makes sense at first glance. Volvo Car’s stable profits ($5.5 billionin 2019)could offset the tough terrain that Geely faces in China’sshrinkingcar market. The two already collaborate through a joint venture on the Lynk & Co. brand. Since the parent bought Volvo in 2010, Geely’s cars have received anupgrade after it setup thejoint China-Euro Vehicle Technology AB research and development center. There’s also a case for cost sharing. Volvo is focused on the higher- and greener-end of the car spectrum. Geely hasn’t quite gotten there. That will help as China pushes forward with its electric car ambitions.

The pair said in their statement that the merger would “accelerate financial and technological synergies"and create a strong global group.So, let’s talk about the finances. To build up his empire,Li has piled on leverage at the Zhejiang Geely holding company level. Net debt stood at $8.1 billion at the end of September,more than double from a year prior. Itneeds to service that debt while feeding and fundingits ambitions. S&P Global Ratings expects the company’s leverage to increase this year as volumes and margins contract.

Volvo has been a cash source for its parent. In 2019, Volvo paid out dividends of 2.9 billion krona ($306 million), with2.8 billion krona of that to its parent. That was higher than the first dividends paid out in 2016. Volvoinjected 1.15 billion krona into another jointly-owned Geelybrand, Polestar Group, last year. Related-party transactions with the Geely sphere of companiestotaled 4.1 billion krona in 2019.

Geely has held up relative to its auto-making peers, but earnings have been shrinking as sales in the world’s largest car market deteriorate. Its ability to spend and stay ahead of the technology curve are also constrained.Itshelled out $423 million on capital expendituresin the 12 months to June last year, compared to Volvo’s $1.25 billion in 2019. It’s clear whowill be driving once they come together.

The parent company will keep its firm grip. Through connected transactions,itholds the licenses that Geely uses to manufacture the cars in China.Because of this structure, Geely can make and sell cars therewhile holding 99% stakes in operating subsidiaries, despite its offshore incorporation, according to Moody’s Investors Service Inc.

Li needs this mergerto work. With the coronavirus potentially wreaking operational havoc, theparent company has to be in financial order. Ablockbuster valuation will helpfund his future ambitions in a tougher global auto industryand pay down the debt he’s built up.What better way than to create an improved asset in the new entity,give it a boost with yourcrown jewel, Volvo,and monetize it. A more valuable asset makes for better collateral.Li will lookto maximize the efficiency of his capital.

Geely, with an enterprise value of around $16 billion, trades at 7.2times earnings before interest, tax, depreciation and amortization. It’s sitting on cash of around $2 billion and very little debt. Volvo generated $3.2 billion of Ebitda in 2019. Assuming a multiple of 2.5 times earnings, around that ofother European carmakers,would value the Swedish company at around $8 billion. Thevaluation of the combined entity will be higher.Even two years ago, Volvo was looking for a valuation of double that on the lower end to as much as $30 billion when talk ofgoing public alone surfaced.

Wherever the valuation comes out and whatever shareholders are willing to digest, let’s hope there are indeed synergies and Geely isn’t drawing too much out of Volvo Cars.That may defeat the purpose of Li’s entire exercise.

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

First Published Date: 12 Feb 2020, 10:15 AM IST
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