EV maker Polestar plans to double showrooms and move into new markets

  • Polestar operates 23 showrooms globally at the moment and plans to have 45 by the end of this year. It currently sells cars in nine countries.
Polestar 3
Polestar 3

Polestar, the performance electric vehicle maker based in Sweden and owned by China's Geely, plans to double the number of showrooms in existing markets this year and expand to new countries in Asia and the Middle East, its CEO said on Tuesday.

The automaker started producing its Polestar 2 sedans this year in China and sells them in China, Europe and the United States. It plans to expand its sales network and is looking at new markets in the Asia Pacific region and the Middle East, Chief Executive Thomas Ingenlath told Reuters.

Also check these Vehicles

Find more Cars
Hero Electric Ae-3 (HT Auto photo)
BatteryCapacity Icon3 kWh Range Icon100 Km
₹ 1.50 Lakhs
View Details
Byd Atto 3 (HT Auto photo)
BatteryCapacity Icon60.48 kWh Range Icon521 km
₹ 33.90 Lakhs
Bmw 3 Series (HT Auto photo)
Engine Icon2998.0 cc FuelType IconMultiple
₹ 42.30 - 62.90 Lakhs
View Offers
Tesla Model 3 (HT Auto photo)
BatteryCapacity Icon82kWh Range Icon 555 km
₹ 70 - 90 Lakhs
View Details
Bmw 3 Series Gran Limousine (HT Auto photo)
Engine Icon1998.0 cc FuelType IconMultiple
₹ 57.90 - 59.50 Lakhs
View Offers
Hyundai Kona Electric 2024 (HT Auto photo)
BatteryCapacity Icon64.8 kWh Range Icon418 Km
₹ 25 Lakhs
View Details

Ingenlath is one of the few international executives to attend the Beijing auto show, which starts on Saturday. He undertook a 14-day compulsory quarantine upon his arrival in China.

Also Read : How Geely's Polestar is trying to bring down Tesla's dominance in China

Showroom strength is becoming an important differentiator for electric vehicle (EV) makers as they line up new model launches and Polestar's sleek models are designed to take on rivals such as Tesla.

"We will double the amount of spaces we have today by the end of the year. This number will continue to grow rapidly as we look to double the number of markets in the next 18-24 months," Ingenlath said, referring to "Polestar Space", the name it gives to its showrooms.

Polestar’s third model is called Polestar 3
Polestar’s third model is called Polestar 3

Sources told Reuters in June that Polestar was planning to expend its showroom network in China as it ramps up sales of its Polestar 2.

Polestar operates 23 showrooms globally at the moment and plans to have 45 by the end of this year. It currently sells cars in nine countries.

Also Read : Koenigsegg and Polestar bosses meet to exchange views on Gemera and Precept

"From next year, we will look into new markets around Asia Pacific and Middle East," Ingenlath said, without saying which countries it was targeting.

The Polestar 2, which only has a dual motor variant, will offer a single electric motor option next year to make the model more affordable, Ingenlath said.

Polestar is also planning to roll out a sports-utility vehicle (SUV), which will be made in a plant in China and have a different underpinning architecture than the Polestar 2, he said.

The company, which is targeting annual sales of more than 50,000 within two to three years, will definitely "stay and remain a premium brand", Ingenlath said.

He said it will have bigger and more sporty products in future but will not change its prices radically or frequently.

First Published Date: 22 Sep 2020, 18:05 PM IST

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.