Audi witnessing highest order backlog, blame it on supply chain crisis

  • Demand for Audi premium cars is high as the order books of the company are chock-a-block for the next seven months to a year.
File photo used for representational purpose. (Audi)
File photo used for representational purpose.

Audi has a high pending demand list that has hit a roadblock as the automakers around the globe continue to get challenged by the scarcity of supply of key components needed for production. Hildegard Wortmann, Audi AG’s chief sales officer attested to this by sharing that huge consumer demand is holding up as the supply chain blockages still remain a concern.

Wortmann stated despite the challenges leading to a delay in supply, people are willing to spend on premium models rather than on models for the volume market. “We have a record high backlog and the biggest ambition now is to really produce those cars as quickly as we can," added Wortmann.

Also check these Vehicles

Find more Cars
Audi Q8 2024 (HT Auto photo)
2995 cc Petrol Automatic
₹ 1.17 Cr
View Details
Audi Q8 (HT Auto photo)
2995 Petrol Automatic
₹98.98 Lakhs - 1.36 Cr
View Offers
Audi Rs5 (HT Auto photo)
2894.0 Petrol Automatic
₹ 1.04 Cr
View Offers
Audi Q5 (HT Auto photo)
1984 cc Petrol Automatic
₹ 59.22 - 64.09 Lakhs
View Offers
Audi Q3 (HT Auto photo)
1984.0 Petrol Both
₹ 44.89 - 50.39 Lakhs
View Offers
Audi A4 (HT Auto photo)
1984.0 cc Petrol Automatic
₹ 42.34 - 46.67 Lakhs
View Offers

Also Read : Audi to focus only on electric cars in India from 2033 )

Even though the rising costs of energy are affecting the disposable income of the households, the demand for Audi's premium models is high on demand. Audi's order books are full for the next seven months to a year, informed the luxury carmaker. “Usually the premium segment always stays longer much more stable than the volume segments," informed Wortmann. She also added that the company has not changed the pricing of its cars in the last couple of weeks as the brand takes steps when it observes a change in behaviour.

Also Read : Audi trainee to Porsche chief: Meet Oliver Blume, new CEO at Volkswagen Group )

Audi recently declared its financial results for the first half of the year and it shared that due to the ongoing global semiconductor crisis and Covid-19-related lockdowns in China, the brand could not achieve the high demand for its core brand vehicles. Audi, however, managed to earn positive revenue as it increased by two per cent, that is to 29.9 billion euros. Audi's operating profit reached a new high of 4.9 billion euros.

First Published Date: 31 Jul 2022, 12:12 PM IST

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.