Audi recently pulled down an advertisement and issued an apology after it was massively criticized online for being 'sexually suggestive.' Some users online even said it was one of the 'dumbest campaigns ever' by any car maker.
The said advertisement showed a little girl in front of an Audi RS 4 Avant and eating a banana. The accompanying slogan read - 'Lets your heart beat faster - in every aspect.'
Twitter users were quick to point out that it was a 'strange' and 'creepy' advertisement and blasted it for what they felt was a sexually suggestive message.
Audi then moved into defense mode and quickly pulled down the advertisement while also issuing an apology. "We sincerely apologise for this insensitive image and ensure that it will not be used in future," the message on its main Twitter handle read. "We hear you and let’s get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That’s why we showcased it with various family members for the campaign."