Audi pulls down 'sexually suggestive' advertisement featuring young girl

Audi says it was a mistake to publish the advertisement and that it will investigate the matter.Audi also says the idea was to show RS 4 Avant as a fa
...
File photo for representational purpose. (Note - The photo in the advertisement has not been used here intentionally)
File photo for representational purpose. (Note - The photo in the advertisement has not been used here intentionally)

Audi recently pulled down an advertisement and issued an apology after it was massively criticized online for being 'sexually suggestive.' Some users online even said it was one of the 'dumbest campaigns ever' by any car maker.

The said advertisement showed a little girl in front of an Audi RS 4 Avant and eating a banana. The accompanying slogan read - 'Lets your heart beat faster - in every aspect.'

Also check these Vehicles

Find more Cars
Audi Rs Q8 (HT Auto photo)
Engine Icon3996.0 cc FuelType IconPetrol
₹ 2.07 - 2.10 Cr
Compare
View Offers
Audi Q8 2024 (HT Auto photo)
UPCOMING
Engine Icon2995 cc FuelType IconPetrol
₹ 1.17 Cr
View Details
Audi Q8 (HT Auto photo)
Engine Icon2995 cc FuelType IconPetrol
₹98.98 Lakhs - 1.36 Cr
Compare
View Offers
Audi Rs5 (HT Auto photo)
Engine Icon2894.0 cc FuelType IconPetrol
₹ 1.04 Cr
Compare
View Offers
Audi Q5 (HT Auto photo)
Engine Icon1984 cc FuelType IconPetrol
₹ 59.22 - 64.09 Lakhs
Compare
View Offers
Audi Q3 (HT Auto photo)
Engine Icon1984.0 cc FuelType IconPetrol
₹ 44.89 - 50.39 Lakhs
Compare
View Offers

Twitter users were quick to point out that it was a 'strange' and 'creepy' advertisement and blasted it for what they felt was a sexually suggestive message.

Audi then moved into defense mode and quickly pulled down the advertisement while also issuing an apology. "We sincerely apologise for this insensitive image and ensure that it will not be used in future," the message on its main Twitter handle read. "We hear you and let’s get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That’s why we showcased it with various family members for the campaign."

To this, some retorted that it was a wierd way to show how this here is a family car.

Not everyone, however, was busy targeting Audi. There were many voices who also took potshots at others who were criticizing the German car maker and said that it was their perception that needed a fix and that there is nothing wrong in a little child eating a banana - in front of a car or anywhere at all.

Audi, however, has not only pulled down the advertisement but has also promised to look into how it was published in the first plae.

First Published Date: 05 Aug 2020, 08:28 AM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.