Audi India bids farewell to 2021 with highest-ever growth in 13 years

Audi India drove in five electric models among nine products launched through the course of 2021.Audi registers 101% growth compared to figures from 2020.
By HT Auto Desk
| Updated on: 03 Jan 2022, 10:26 AM
While Audi India launched several electric models in the country in 2021, the launch of the new Q5, perhaps, was the biggest in terms of potential volume play. Seen here is Audi India head Balbir Singh Dhillon with the 2021 Q5.
While Audi India launched several electric models in the country in 2021, the launch of the new Q5, perhaps, was the biggest in terms of potential volume play. Seen here is Audi India head Balbir Singh Dhillon with the 2021 Q5.

Audi India on Monday announced the company sold 3,293 units through the course of 2021, a 101% growth compared to figures from 2020. This is the highest growth for Audi in the country since 2008, largely powered by as many as nine product launches last year.

Audi India drove in a number of electric models in the country last year and now commands the widest portfolio of luxury EVs with the likes of e-tron 50, e-tron 55, e-tron Sportback 55, e-tron GT and RS e-tron GT.

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All of these electric models are being brought in via import route in limited numbers.

In terms of volume play though, Audi drove in the latest A4 sedan at the start of last year and followed it up by bringing in the petrol engine-powered Q5. The company claims that demand for both vehicles has been significantly strong.

Furthermore, Audi says there has been a sustained high demand for models like Q8, A8 L, A6, apart from demand for performance models like RS Q8 and RS 7.

The achievement assumes more significance considering the long list of challenges that have been omnipresent for the Indian and global automotive industry throughout 2021. “We are very hapy with our performance in 2021 despite hitting roadblocks posed by the unfortunate second wave of the pandemic and other global issue like semi-conductor (shortage), commodity prices, shipment challenges etc," says Blabir Singh Dhillon, Audi India Head. “We are currently the only brand to have five electric cars on offer. Products like Audi Q8, A4, A6 and our RS models continued their strong performance and we have a good order bank already for start of 2022."

Audi India in 2022

While challenges like the pandemic and the chip shortage is likely to continue troubling the automotive world in the new year, Audi India is also cautiously optimistic about 2022. “2022 is going to be another power-packed year for Audi India," says Dhillon. “We will continue to focus on our Strategy 2025 that focuses on Customer Centricity, Digitization, Products and Network. We will have our full-strength of our models back in the country and are confident of a strong performance in the months ahead."

First off the block would be the latest Audi Q7 that could see its India launch by the end of this month.

First Published Date: 03 Jan 2022, 09:57 AM IST
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