Anand Mahindra’s ‘off-road’ metaphor to fight Covid-19 features a 70-yr old Jeep1 min read . Updated: 01 Aug 2020, 09:07 AM IST
Mahindra saw the video as a visual metaphor for how everyone is trying to negotiate the perils of Covid-19.
Mahindra Group Chairman Anand Mahindra has once again made a splash on social media with a piece of advice on how to ride through the ongoing Covid-19 crisis.
Taking to Twitter, Mahindra shared a video of a 70-year old World War II era Jeep off-roader tackling rocks and boulders to drive home his metaphorical advice.
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He wrote, “Lost count of the number of people who have forwarded this clip to me. No surprise that they’d think I’d enjoy it. But I also see it as a visual metaphor for how all of us are attempting to negotiate the perils of Covid-19 & its impact on our lives: We need ‘off-road’ skills!"
The post by Anand Mahindra has already garnered more than 1.4 lakh views and several reactions. Some even suggested Mahindra should come up with a similar off-roader, while a few others were confused whether it is an old Mahindra vehicle due to its appearance.
The video shows a man driving across a massive crack - also known as the Golden Crack - in a 70-year-old Jeep. The vehicle is one of the 1948 Willys CJ2A. The tweeted clip of the Jeep is part of a compilation of videos from off-road trails during 2019.
The Jeep with a four cylinder engine dates back to the World War II days when Willys-Overland first thought of producing a civilian version of the militarised vehicle. In 1945, Willys-Overland began producing CJ2A for the first time.
Interestingly, Willys-Overland had thought of marketing the vehicle for farming, ranching, and other industrial and agricultural purposes. But it turned out to be a different story down the years. With large and round headlights and the iconic seven-slat grille, it gained popularity through the 50s and 60s, and later paved way for the more modern Jeep Wranglers today as well as other popular off-road vehicles.