Alfa Romeo wants to lock horns with BMW on price: Report

Alfa Romeo has aimed to match German marque BMW on price, according to the former brand's CEO Jean-Philippe Imparato. As per a report by Autonews Europe, Imparato mentioned Alfa Romeo doesn't want to chase the race of volume to keep the factories upbeat and would rather focus on maximising profits by setting higher prices.

File photo used for representational purpose. (REUTERS)
File photo used for representational purpose.

The CEO who seems to be positive to turn the game around for the company shared the automaker had pre-registered cars and had also offered discounts to keep the factories running. He also confirmed the new Tonale SUV will be hitting the US market before the end of this year.

Also Read : Alfa Romeo's first fully-electric model to make debut in 2024

Imparato added about the brand's consistent presence in America was needed to make it more successful. “To achieve that goal, the next-generation Giulia and Stelvio must fulfil US market expectations for infotainment and electrification," he reportedly added. The Tonale SUV for the US market will offer a turbocharged 2.0-litre non-hybrid engine that will have a power output along with an all-wheel-drive feature.

Also check these Cars

Find more Cars
Bmw 3 Series (HT Auto photo)
₹ 42.30 - 62.90 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Bmw 3 Series Gran Limousine (HT Auto photo)
₹ 57.90 - 59.50 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Bmw 5 Series (HT Auto photo)
₹ 63.40 - 73.50 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Mahindra Thar (HT Auto photo)
₹ 10.98 - 16.94 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Tata Nexon (HT Auto photo)
₹ 8.10 - 13 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Tata Harrier (HT Auto photo)
₹ 15.49 - 26.44 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

The report also informed that the automaker is aiming to launch a new model every year until 2030. Previously, Alfa Romeo had shared it will go all-electric by 2027. It has planned a sub-Tonale-sized small SUV that it intends to launch in 2024, however, the CEO mentioned the former model will also be available with an internal combustion engine.

Also Read : Alfa Romeo Tonale breaks cover as brand's first ever plug-in hybrid electric car

The automaker said the small SUV will be based on an evolution of PSA’s CMP platform that is currently used for models like the Peugeot e208, future Giulia, and Stelvio. Imparato has also made some suggestions that show the brand may re-enter the compact hatchback market with a successor to the Giulietta, however, a final decision is yet to be made.

First Published Date: 19 Feb 2022, 15:39 PM IST
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard Curved Design - Grey
Rs. 389 Rs. 1,499
64% OFF
Antson Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable, Portable,Rechargeable Vacuum (2 in 1)
Rs. 699 Rs. 1,939
1% OFF
GOODAIR Clear Car Windshield Enhancer | Classic |12 Tablets
Rs. 295 Rs. 299
SHAYONAM Dent Removal Kit - Powerful Car Dent Repair Kit - Suction Cup Dent Puller Handle Lifter and Dent Repair Puller for Car Body Dent, Glass, Tiles and Mirror (Plastic)
Rs. 399

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.