Hero MotoCorp showcases new EV brand Vida ahead of upcoming launch

  • Pawan Munjal, Chairman and CEO at Hero MotoCorp, was seen posing next to the Vida branding, which has been revealed for the first time.
Pawan Munjal, Chairman and CEO at Hero MotoCorp, standing next to Vida branding which represents the group's new electric vehicle business.
Pawan Munjal, Chairman and CEO at Hero MotoCorp, standing next to Vida branding which represents the group's new electric vehicle business.

India's biggest two-wheeler manufacturer Hero MotoCorp has unveiled the logo of its new and upcoming electric vehicle brand called Vida. The company has shared a first glimpse at how the new branding looks like. Vida will debut in India with the launch of its first electric two-wheeler, to be officially unveiled on July 1.

Hero MotoCorp shared the first look at the Vida branding on its social media handles. It shows Pawan Munjal, Chairman and CEO of the company, posing next to the branding.

Also check these Vehicles

Find more Cars
Hero Electric Nyx (HT Auto photo)
BatteryCapacity Icon1.536 kWh Range Icon130 km
₹ 0.62 - 0.83 Lakhs
Compare
View Offers
Hero Electric Photon (HT Auto photo)
BatteryCapacity Icon1.872 kWh Range Icon60 Km
₹72,990
Compare
Hero Electric A2b (HT Auto photo)
UPCOMING
Range Icon70.0
₹35,000
View Details
Hero Electric Ae-75 (HT Auto photo)
UPCOMING
Range Icon80.0
₹80,000
View Details
Hero Electric Ae-8 (HT Auto photo)
UPCOMING
BatteryCapacity Icon3 kWh Range Icon80 km
₹70,000
View Details
Hero Electric Axlhe 20 (HT Auto photo)
UPCOMING
BatteryCapacity Icon2 kWh Range Icon110 Km
₹55,000
View Details

The reason why Hero MotoCorp had to go for a new branding for its EV business is because of the existence of Hero Electric brand. The company has been involved in legal battle with Hero Electric over using the ‘Hero’ branding for their EVs. Hero MotCorp has been trying to find a new name to represent its EV business for some time.

"Vida means life, and the brand's sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today, we will unveil our Vida platform, products and services to make the world a better place," Hero MotoCorp Chairman and CEO Pawan Munjal said in a statement.

"I will lead this initiative from the front," Munjal added.

Hero MotoCorp had earlier announced that it will roll out its first-ever electric two-wheeler this year. The company had teased the upcoming electric scooter last year in August this year as part of the Hero's 10th-anniversary celebrations.

The new electric scooter will compete with rivals such as TVS iQube, Bajaj Chetak, Ola S1 among others. The automaker will roll out its electric vehicles from the Chitoor manufacturing facility in Andhra Pradesh. Hero will also most likely price the scooter aggressively to catch up with its rivals. Expect the scooter to come under one lakh.

Hero MotoCorp had earlier signed an agreement with Taiwanese company Gogoro for battery swapping technology. The company also plans to launch a wide range of premium products. Among them, the company is reportedly working on a battery-powered motorcycle as well.

First Published Date: 04 Mar 2022, 09:19 AM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.