What's in a sound? Maserati developing deliberate growl to make its EVs bite

A performance car is as much about how it looks and drives as it is about how it sounds. Even the casual enthusiast would mostly agree that the grunt of an internal combustion engine invites awe and commands respect. And over the past several years, Maserati cars have been no different - growling as it glides over tarmac. With the electric mobility age, however, that growl is one of the biggest challenges for automotive engineers.

Maserati is reportedly working specifically on addressing how its upcoming electric vehicles will sound and it is not silence that the Italian manufacturer is looking for. The grunt of a conventional motor is much adored but EVs are known for being silent. And while a silent ride may be great for most, Maserati knows its target audience wants some bang and is specifically tuning its EVs to develop a sound that excites as much as their cars always have.

The music is changing.
We are testing our first 100% electric engine, fully developed by our #MaseratiInnovationLab.#MaseratiMMXXI

— Maserati (@Maserati_HQ) January 23, 2020

Maserati is all set to introduce electric versions of its GranTurismo and GranCabrio by 2021. The company is also focusing on the sound that these cars would make, terming it 'music' in one of their promotional videos. The video gives a glimpse into how EVs from the company would sound when being pushed to perform in the real world. And while it may not necessarily be anywhere close to the sound that a V8 motor makes, it still evokes quite the same awe.

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