Maruti Suzuki Ertiga clocks 500,000 in sales: What makes the MPV an MVP

NEW DELHI : Maruti Suzuki recently announced it had sold more than 500,000 units of Ertiga in the eight years since the car was first launched in India. The milestone is quite significant for a car of its proportions as at a time when Multi-Purpose Vehicles (MPVs) have been largely branded as bulky and bungling, the Eritga has emerged quite the Most-Valuable Player (MPV).

By: Shubhodeep Chakravarty
| Updated on: 23 Dec 2019, 10:42 AM
Follow us on:
Follow us on:
Photo courtesy: Maruti Suzuki
Photo courtesy: Maruti Suzuki

First launched in India back in 2012, the Ertiga managed to find many takers courtesy its decent looks, appreciable performance, seven-seat configuration - all rolled into a relatively affordable package. In fact, Maruti managed to sell 418,128 units of the first generation in seven years.

The second generation of the Ertiga appears determined to better even that.

The second generation of the Ertiga found 100,000 homes in just 13 months and has cruised into top-10 selling cars in the country repeatedly. This is largely thanks to refreshed looks of the car which have made it look more contemporary - even adding a dash of sportiness to the visual appeal. In addition, the car now gets even more space, especially in the third row, reverse parking sensors, dual front airbags and ABS with EBD. Based on the Maruti's HEARTECT platform, Ertiga also is the only MPV which is available in all three fuel options - petrol, diesel and factory-fitted CNG.

Also check these Cars

Find more Cars
Maruti Suzuki Ertiga (HT Auto photo)
₹8.35 - 12.79 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Explore your Vehicle
Maruti Suzuki Ytb (HT Auto photo)
₹7 - 11 Lakhs* *Expected Price
View Details
Maruti Suzuki Baleno (HT Auto photo)
1197 cc | Petrol | Manual
₹6.5 - 10 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Maruti Suzuki S-presso (HT Auto photo)
₹4.25 - 5.99 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Maruti Suzuki Dzire (HT Auto photo)
₹5.89 - 9.09 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Maruti Suzuki Wagon R (HT Auto photo)
₹5.39 - 7.1 Lakhs**Ex-showroom price
Add to compare
Check latest offers

Maruti says that 28% of Ertiga buyers are returning customers while it has helped the company hike its market share in the MPV segment from 25.3% to 50.3%. "Ertiga created a niche for itself as a 3-row comfortable MPV to become a runaway success. Its success helped us to strengthen market presence in the MPV segment," said Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India.

With SUVs of all shapes, sizes and at varying price points in the country, it can be quite a challenge for a people-mover to stake a big claim in the automotive sector. For the Ertiga though, it has been an effortless drive towards the top gear.

First Published Date: 23 Dec 2019, 09:39 AM IST
Recommended for you
View all
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
21% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 315 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
9% OFF
ShineXPro Microfiber Car Cleaning Cloth - OG Soft 500 GSM Extra Large (35x75 CM) Microfiber Cloth for Car and Bike - Suede Edging for Scratchless Drying and Detailing (Pack of 2)
Rs. 498 Rs. 549

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city