All Lotus cars' names start with the letter 'E'. Here's why

Lotus Cars is ready to reveal its new model Emira on July 6, 2021. Like all its cars, the upcoming Lotus model too will come with 'E' letter at the beginning of the name. Every automaker has some unique nomenclature strategy for their respective cars.

By: HT Auto Desk
| Updated on: 04 Jul 2021, 12:13 PM
Follow us on:
Follow us on:
Lotus Emira will be the British carmaker's final ICE-powered model.
Lotus Emira will be the British carmaker's final ICE-powered model.

Also Read : Lotus teases Emira, its last combustion engine car, ahead of July 6 debut

Like Mahindra names all its cars with an O at the end of the names, Lotus cars' names too start with E. The British automobile company has bared the secret behind this naming strategy.

The car brand claims that this nomenclature strategy with E lettering started back in the 1950s, but has its root back in 1948. As it claims, the company's founder Colin Chapman named the first-ever Lotus road car Mark I. The strategy went for subsequent models till Mark X.

Trending Cars

Find more Cars

The next model was supposed to be called Lotus Mark XI, but it was being called by the automotive media simply as Lotus XI. Chapman then decided to change the naming strategy. In order to avoid confusion of the Arabic number 11, which is visually similar to Mark II, he named the car as Lotus Eleven. Since then all the Lotus cars come with E lettering at the start.

Lotus Emira will bar the same tradition. The Lotus Emira will mark an important milestone for the brand, as it will be the last internal combustion engine vehicle of the brand. After this, Lotus aims to move to electric vehicles only strategy for its future lineup.

The British car brand is yet to reveal further details about Emira's powertrain. The automaker had historically used 3.5-litre V6 engines sourced from Toyota. Expect the same engine to work under the hood of Emira as well. However, it could get a 2.0-litre turbocharged motor as well.

First Published Date: 04 Jul 2021, 12:13 PM IST
Shopping Bag Shop Now
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard Curved Design - Grey
Rs. 389 Rs. 1,499
1% OFF
GOODAIR Clear Car Windshield Enhancer | Classic |12 Tablets
Rs. 295 Rs. 299
55% OFF
Antson Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable, Portable,Rechargeable Vacuum (2 in 1)
Rs. 899 Rs. 1,999
64% OFF
QUPET® Portable High Pressure Foot Activated Air Pump Compressor Air Pump for Car, Bike, Bicycle, Football Pump fits Universal Presta and Schrader
Rs. 474 Rs. 1,299

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.