On the charge: Mercedes-Benz to drive out three new EVs in India this year

  • Mercedes-Benz aims to ramp up its EV game in the Indian market by launching three new electric cars in the country in 2024.
Mercedes Benz
Mercedes-Benz aims to ramp up its EV game in the Indian market by launching three new electric cars in the country in 2024. (REUTERS)
Mercedes Benz
Mercedes-Benz aims to ramp up its EV game in the Indian market by launching three new electric cars in the country in 2024.

Mercedes-Benz India on Thursday confirmed that it will launch as many as three new electric vehicles for the Indian car market this calendar year. These EVs would be part of 12 launches planned for 2024, three of which have already taken place in the TEV (top-end vehicles) category.

While Mercedes did not reveal which EV models it is bringing this year, the company did once again underline that it is looking at playing a lead role in the battery-powered luxury car segment. At present, the portfolio includes models like EQE, EQS and AMG EQS.

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Besides revealing its plan for electric cars, Mercedes-Benz India also said that in the last quarter that ended in March 2024, the OEM sold 5,412 units in the country, marking a 15 per cent year-on-year (YoY) growth. The last financial year was the best-ever fiscal for Mercedes-Benz India, claimed the automaker. It claims to have sold 18,123 units in the country in FY24, recording a 10 per cent growth over the previous fiscal. Not only that, in March 2024, the luxury car marque registered its highest-ever sales in India. Another interesting fact the automaker revealed is that 25 per cent of its total cars sold in India were its top-end vehicles.

Watch: Mercedes Benz launches EQS facelift: When will India get it?

Mercedes-Benz India further stated that in the first quarter of this calendar year, SUVs contributed 60 per cent of total sales for the brand. Also, its electric car sales claimed to have grown by 130 per cent in Q1 2024.

The German automaker further noted that the company is planning to expand its presence across India with more new retail outlets. Mercedes-Benz India has said that there will be two new dealerships in New Delhi and Mumbai, which will be christened as MAR 20X Luxury. Also, it stated that in 2024, the auto company plans to enter 10 new cities.

First Published Date: 11 Apr 2024, 12:26 PM IST
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