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Auto maker Nissan India on Thursday said it has launched a new digital initiative enabling customers to book and buy vehicles online amid coronavirus pandemic.

The company's SUV Kicks and entire Datsun range can now be booked online, Nissan India said in a statement.

"We are strengthening our commitment in line with our customer centric approach by bringing the showroom experience to customers' location through a virtual showroom with a digitally enabled car purchase journey," Nissan Motor India Managing Director Rakesh Srivastava said.

It allows customers to experience as well as own products with complete confidence, convenience and with zero physical contact, he added.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.