How developing data hub with Amazon has helped BMW boost efficiency

The data hub will use AI and machine learning to predict consumer demand for BMW vehicles.This will help the carmaker to order right parts from suppliers, comply with regulations across different markets and automatically check requirements needed to design new vehicles.
By
| Updated on: 08 Dec 2020, 02:03 PM
BMW logo is seen on a steering wheel. (File photo) (REUTERS)
BMW logo is seen on a steering wheel. (File photo) (REUTERS)

BMW has developed a data hub with Amazon's cloud computing division, in a sign of how companies are increasingly using "big data" to try to boost efficiency.

"We want to switch from gut-driven decisions to data-driven decisions," said Kai Demtroder, vice president of data transformation at BMW. "We have a few hundred data scientists at BMW, but the aim is to make the data accessible to everyone."

Trending Cars

Find More Cars

Demtroder said BMW's "cloud data hub" proved its value as the Covid-19 pandemic began to affect auto production in the spring, as data from Amazon Web Services (AWS) enabled the German carmaker to see which supplier plants had problems.

"This was a clear case where we had all the data and we could use it immediately to respond to the crisis," he said.

(Also read | BMW, Audi say farewell but Formula E hopes to stay riveting as ever)

BMW and AWS have been working together since 2015 and have spent the last year and a half jointly developing the carmaker's data hub.

Up to 5,000 BMW employees will also be trained to use AWS technologies to make better use of data.

The hub will use artificial intelligence and machine learning to predict consumer demand for BMW vehicles so the carmaker can order the right parts from suppliers, comply with regulations across different markets and automatically check requirements needed to design new vehicles.

(Also read | Daimler proposes ex-BMW and Volkswagen CEO to lead supervisory board)

The global market for cloud storage services is expected to grow from $50.1 billion this year to $137.3 billion by 2025, according to market research firm MarketsandMarkets.

Last week, Canadian technology specialist BlackBerry and AWS said they had developed a cloud-based software platform designed to help automakers and suppliers standardize vehicle data.

First Published Date: 08 Dec 2020, 02:03 PM IST
NEXT ARTICLE BEGINS

Provide some basic details and Get Personalized offers for

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city