Hero MotoCorp sales take nosedive in November 2021

Hero MotoCorp, India's largest manufacturer of motorcycles and scooters, on Wednesday, announced the overall sales of 3,49,393 two-wheelers last month. This figure includes both domestic sales as well as exports.

Representational image of the new Hero Maestro Edge in Scarlet Red. 
Representational image of the new Hero Maestro Edge in Scarlet Red. 

The November performance for Hero was significantly lower than the sales performance in the corresponding month a year before when the company sold 5,91,091 units. Out of 3,49,393 two-wheelers sold last month, the motorcycle sales accounted for 3,29,185 units while the rest were scooters.

Also Read : Hero MotoCorp registers ‘Vida’ name for its electric scooter business

As far as exports are concerned, the Maestro Edge maker shipped out 20,531 units of two-wheelers from the country, while 3,28,862 units were sold in the Indian market itself.

While the domestic sales went down from 5,75,957 units in November'20 to 3,28,862 units in November'21, the exports went up from 15,134 units from November'20 to 20,531 in November'21.

The company said that the sales were negatively impacted due to many factors. “Delay in harvesting due to the late withdrawal of monsoon which impacted the demand post-festive season," said Hero MotoCorp in a recent press note sent.

Also Read : Hero MotoCorp records sales of 547,970 two-wheelers in October 2021

“With the economy gradually opening up coupled with several other positive indicators, such as encouraging farm activity, confident consumer index and marriage season, a swift revival in sales is expected in the fourth quarter. Additionally, commodity prices showing some signs of softening aided with the reduction of excise duty on fuel, and increased spending on Capex programs by the government is likely to bring back the momentum in the two-wheeler industry," the company added.

First Published Date: 01 Dec 2021, 21:25 PM IST
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