Elon Musk says this particular Tesla decision ‘was idiotic’

He may have an unconventional business style and may be regarded by many as a bit of an eccentric but Elon Musk is also seen by many of his fans as a man who can do no wrong. But for even the world's wealthiest person, not every decision could possibly be a brilliant masterstroke and Musk himself admits that the decision to halt the production of Tesla Model X in 2020 ‘was idiotic.’

File photo: People wearing face masks following the coronavirus disease outbreak check a Tesla Model X sport utility vehicle at a new Tesla showroom in Shanghai, China. (REUTERS)
File photo: People wearing face masks following the coronavirus disease outbreak check a Tesla Model X sport utility vehicle at a new Tesla showroom in Shanghai, China.

Model X is one the most well-recognized Tesla models in the world, complete with its falcon-wing-like doors. While the first delivery of the Tesla Model X was made in September of 2015, the company opted to halt the production of the model while introducing an updated version. This, in hindsight, may have been a far-from-perfect decision. “We dropped the ball badly regarding new Model X production ramp & still haven’t fully recovered," Musk wrote on Twitter. “Was idiotic to stop production of old X in Dec 2020 when there was still plenty of demand!"

With production falling - Model X and Model S production dropped 55% in 2021 vis-a-vis 2020, sales also fell sharply. The updated Model X was only brougt out towards the end of last year. In between, the popular Tesla may have lost ground significantly.

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Model X is billed as a capable electric SUV and is primarily manufactured at the company facility in Fremont, California. With a claimed range of well over 500 kms, its exterior design has also caught the fancy of many EV buyers. But while quite popular, it is the more affordable Tesla Model 3 electric sedan that brings in the numbers for the company. Sold in every market where Tesla is present, Model 3 is the unmatched best-seller from Tesla.

First Published Date: 10 Feb 2022, 08:47 AM IST
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