Carmakers across the world have done their bit to promote awareness about the coronavirus pandemic. Most of them have come up with social media marketing initiatives to make people aware that this is the time to stay safe at home, and not venture out, to stop the Covid-19 from spreading further. Some of the companies are also actively helping the authorities to make masks and ventilators for the health workers in the fight against coronavirus.
Now, in another initiative, some of the carmakers are promoting social distancing message on social media by tweaking their logos creatively to nail it.
German car brands, Volkswagen, Mercedes-Benz and Audi have conducted a creative marketing campaign on social media platforms. The three auto giants have changed their respective logos so that they were spaced apart to remind the public of the appeal for social distancing.
Mercedes-Benz has modified its logo where the circle is separated from the three lines that joined them earlier. Promoting social distancing, Mercedes said, “Thank you to everyone who stuck to the guidelines on social distancing during these times. By acting together and #StayAtHome we can successfully fight the virus. Special thanks to our colleague Marcel Hobrath for creating this logo!"
Volkswagen's iconic logo with the letters 'V' and 'W' placed in a circle was changed so that the two letters are far apart. The change was conveyed in the form of moving images uploaded on social media accounts.