For years and years, car makers have attempted to appeal to people at large by showing long winding roads and presenting their products as the freedom machine for better things in life. Gloomier times, however, require a more responsible message and in current times of coronavirus pandemic, several OEMs have taken to social media to urge people to keep off roads.
With positive cases of coronavirus on the rise, messages of social distancing and of staying at home have gained traction as the best possible way of staying safe. People are being urged to restrict movement and to keep their vehicles parked and themselves plonked at home. It is also a message that several car makers, most of whom have temporarily suspended operations, are now echoing.
(Also read: Why a clean, sanitised car cannot keep you safe from coronavirus)
Hyundai took the lead to urge people to not drive in the prevailing conditions. "Together let's drive the wheels of change by staying at home. Don't drive. Stay at home. Stay safe," a message on the company's official Twitter handle read.
Toyota too had used its Twitter handle to ask people at large to respect Janata Curfew last Sunday (March 22). "Sometimes, the best way to move forward is to stand still for a while. Toyota supports the Janata Curfew set forth by the government, and we encourage all of you to stay in your homes for the duration of the curfew," the message had read.
Mercedes' global Twitter handle made use of a cheeky message to highlight how the safety systems in its cars can't protect against coronavirus and that staying at home was the best bet.
Audi India put some distance between its iconic four-ring emblem to highlight how social distancing is an absolute must in the battle against coronavirus.
MG Motor, which came to Indian shores just last year and currently has two products on offer, also urged people to stay safe.
Others like BMW India, Volkswagen India and several more also put their social media handles to effective use by urging people to remain indoors and keeping those plans of a long drive for a date in the future.