For years and years, car makers have attempted to appeal to people at large by showing long winding roads and presenting their products as the freedom machine for better things in life. Gloomier times, however, require a more responsible message and in current times of coronavirus pandemic, several OEMs have taken to social media to urge people to keep off roads.
With positive cases of coronavirus on the rise, messages of social distancing and of staying at home have gained traction as the best possible way of staying safe. People are being urged to restrict movement and to keep their vehicles parked and themselves plonked at home. It is also a message that several car makers, most of whom have temporarily suspended operations, are now echoing.
(Also read: Why a clean, sanitised car cannot keep you safe from coronavirus)
Hyundai took the lead to urge people to not drive in the prevailing conditions. "Together let's drive the wheels of change by staying at home. Don't drive. Stay at home. Stay safe," a message on the company's official Twitter handle read.