Casualty of chip shortage? BMW may drop head-up display due to current crisis

Global semiconductor shortage is forcing car makers to re-think strategies and working around problems.
By : HT Auto Desk
| Updated on: 29 Oct 2021, 09:45 AM
File photo of an HUD system in action.
File photo of an HUD system in action.
File photo of an HUD system in action.
File photo of an HUD system in action.

The global semiconductor shortage is wrecking havoc in the automotive world with production lines of many brands getting severely hit and delivery timelines getting pushed back. Almost every major automotive company has recognized the unprecedented challenge which may pose a threat for at least another year, and is reworking on set plans. BMW in Germany, for instance, is reportedly planning to drop head-up display (HUD) from some of the additional package options it offers on its products.

(Also read: Volkswagen cuts delivery outlook as chip crisis eats into the third quarter)

The HUD is a key highlight of the Innovation Package offered by BMW in its home base. But the chip crisis is believed to be at the core of a plan to drop the feature. According to a report in German auto website Bimmer Today, head-up display option may be done away with from a package that also includes feature highlights like laser lights, selective beam, driving assistant. It is reported that while the entire package costs 3,650 euros, the plan is to price it at 2,500 euros if HUD is done away with.

Similar Cars

Find More Cars
Bmw X1 (HT Auto photo)
Bmw X1
1998 cc | Petrol | Automatic (Dual Clutch) | 14.82 kmpl
₹36.5 - 43.5 Lakhs**Ex-showroom price
Bmw 2 Series Gran Coupe (HT Auto photo)
Bmw 2 Series Gran Coupe
1998 cc | Petrol | Automatic (Torque Converter) | 14.82 kmpl
₹37.9 - 42.3 Lakhs**Ex-showroom price
Bmw 3 Series (HT Auto photo)
Bmw 3 Series
1998 cc | Petrol | Automatic (Torque Converter) | 16.13 kmpl
₹42.3 - 62.9 Lakhs**Ex-showroom price
Bmw 3 Series Gran Limousine (HT Auto photo)
Bmw 3 Series Gran Limousine
1998 cc | Petrol | Automatic (Torque Converter) | 15.3 kmpl
₹51.5 - 54.9 Lakhs**Ex-showroom price
Bmw X3 (HT Auto photo)
Bmw X3
1998 cc | Petrol | Automatic (Torque Converter) | 13.17 kmpl
₹57.5 - 64.9 Lakhs**Ex-showroom price
Bmw 5 Series (HT Auto photo)
Bmw 5 Series
1998 cc | Petrol | Automatic (Torque Converter) | 14.82 kmpl
₹63.4 - 73.5 Lakhs**Ex-showroom price

HUD isn't an essential safety feature but it does go some way in enhancing driver attention on the road. It puts out key information like speed, NAV directions and other details in digital - but non intrusive - form on the windshield so that it remains in the driver's line of sight at all times. This ensures that he or she does not have to take his or her eyes off the road ahead to check key information about the drive.

HUD is fast making its way into mass-market vehicles as well but it is not clear yet what impact the current semiconductor shortage would have on this and other key elements inside a modern-day car. After all, the chip is the brain that controls it and a wide number of features inside such vehicles.

 

First Published Date: 29 Oct 2021, 09:45 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city