BMW M brings in exclusive apparel collection to celebrate 50th anniversary
BMW M created an exclusive collection of clothing to mark its 50th anniversary. The garment collection constitutes 14 items and each has been branded with a logo stating ‘50 Years of BMW M’. BMW M has made this collection in collaboration with PUMA. BMW M shares the garments have a sporty flair and streetwear-like styling. The collection was showcased at the Goodwood Festival of Speed this year.
The premium collection from BMW M offers caps, jackets, hoodies and T-shirts for men and women along with BMW M 50 ‘Blaze of Glory’ shoes. These exclusive shoes feature PUMA’s patented Trinomic technology and 3D printed metallic BMW and M logos. Other products in the collection include the BMW M Boardcase and a backpack, as well as two pairs of BMW M sunglasses, the BMW Baby Racer III and the BMW M8 GTE Ride On as the 50th-anniversary version.
Head of BMW Lifestyle Stefan Karch this collection from the brand is highly dynamic. “Together with our long-standing licensing partner PUMA, we manage to constantly inject fresh impetus in a highly dynamic competitive environment. The integration of the BMW M 50th Anniversary Collection at the Goodwood Festival has caused a real stir," Karch.
BMW collaborated earlier with PUMA to create a 25-piece called the BMW M MOTORSPORT collection to pay homage to BMW M Motorsport. The premium automaker also stated that the latest collection is also sustainable as it has used Better Cotton Initiative (BCI) certified cotton and recycled polyester.