Maruti Suzuki Grand Vitara SUV unveiled: Key highlights
Maruti Suzuki Grand Vitara mid-size SUV has been unveiled today with the company betting big on extending its dominance that has traditionally been in small and compact vehicles only to now in the SUV space. The Grand Vitara from Maruti Suzuki is the first-ever mid-size SUV from Maruti Suzuki and is raring to take the fight to its direct rivals in a lucrative segment that has key players but one that also has more room for the taking.
Maruti Suzuki has been a dominant player in the small-car segments with a number of its models continuing to be best-sellers. But India's largest car maker has been slow off the mark when it comes to SUVs. While Brezza is an impressive exception and sells in huge numbers despite many sub-compact SUVs hitting the market in recent years, the S-Cross continues to receive only a lukewarm response. Besides these two models, the company has thus far had no other SUV here, a fact that Maruti Suzuki seeks to now change.
Catch key highlights from the unveil event of Maruti Suzuki Grand Vitara SUV here:
Grand Vitara unveil event comes to an end
That is all from the official unveil event of Maruti Suzuki Grand Vitara SUV. Read full unveil report here.
Maruti Suzuki Grand Vitara breaks cover with grandeur
The latest mid-size SUV from Maruti Suzuki - the Grand Vitara - has been officially unveiled by the company with Intelligent Electric Hybrid Technology and the Progressive Smart Hybrid Technology equipped with manual and six-speed automatic transmission options.
Colour options and accessories on Grand Vitara
The Grand Vitara from Maruti Suzuki will be made available in six single-tone color options and three dual-tone color options. The company also unveiled the NEXA accessories theme collections ENIGMAX and ENIGMAX X.
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1497 cc
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Premium touch and feel of the interior
The Grand Vitara gets ambient lighting, features rich black faux leather with champagne gold accents and matching stitch pattern in Intelligent Electric Hybrid. The Bordeaux faux leather with high Luminant silver accents in Smart Hybrid. This is complimented by rich faux leather with matching accents on the doors.
Bookings open for Maruti Suzuki Grand Vitara
Maruti Suzuki has announced the opening of bookings for its latest Grand Vitara SUV for a token amount of ₹11,000.
Most fuel-efficient vehicle in its segment
Maruti Suzuki Grand Vitara gets a 27.97km/l fuel efficiency, making it India's most fuel-efficient SUV.
Maruti launches NEXAVerse - a MetaVerse platform
Maruti Suzuki has launched the NEXA showrooms in the virtual world through the NEXAVerse - a MetaVerse platform. Customers will bee able to explore and book the Grand Vitara on MetaVerse using this platform. The platform makes use of Virtual Reality.
Maruti Suzuki Grand Vitara safety suite
The latest mid-size SUV from Maruti Suzuki comes with a suite of signifiant safety features such as six airbags, Electronic Stability Program (ESP) with Hill Hold Assist, three-point ELR seat belts on all seats and Rear Disc Brake as standard across all variants. Other safety features include Hill Descent Control for controlled descent in demanding conditions.
Grand Vitara's bold exterior highlights
The latest entrant in Maruti Suzuki's portfolio, the Grand Vitara features an imposing grille with rich hi-gloss black and dark chrome accentuation. The LED DRLs come with integrated turn-lamp in front while the sweeping LED tail lamp adds to its the SUV's premium look and feel.
Grand Vitara is ready for rugged terrains
The Maruti Suzuki Grand Vitara comes with AWD and is being touted as a capable car that will offer auto, sport, snow and lock modes. The Suzuki All Grip technology could help Grand Vitara mount an even bigger challenge to its direct rivals.
Grand Vitara's competitors
Maruti Suzuki is expected to launch the Grand Vitara SUV closer to the festive season. Once launched, it will compete with the likes of Hyundai Creta and Kia Seltos among others.
Maruti Grand Vitara to get self-charging electric hybrid variant
Maruti Suzuki Grand Vitara will be one of the first in its segment to come with a self-charging electric hybrid variant. Called the Electric Hybrid Technology, Maruti will share the cleaner powertrain with Toyota, which earlier introduced the Urban Cruiser Hyryder SUV with similar technology.
Grand Vitara to get all-wheel drive
The mild-hybrid powertrain of the Maruti Suzuki Grand Vitara will be offered with an all-wheel drive system, making it and the Toyota Urban Cruiser Hyryder the only mid-size SUVs in the segment to offer an all-wheel drive powertrain.
Toyota and Suzuki combine forces
Toyota had recently unveiled the Urban Cruiser Hyryder and this model and the Grand Vitara have a significant lot in common. Both the SUVs are based on the same Suzuki’s Global C platform. Both models would also be manufactured at the Toyota facility in Bidadi, Karnataka.
What’s great about the Suzuki AllGrip technology?
Maruti Suzuki car models are many things but aren’t known for being rugged machines on less than perfect roads. The Grand Vitara is expected to be a big exception and will come with Suzuki AllGrip technology with multiple drive modes to be selected using a rotary dial knob.
Grand Vitara engine options
Maruti Suzuki Grand Vitara will come with two engine options - 1.5-litre mild-hybrid engine and a 1.5-litre strong hybrid system. The former is expected to put out 100 bhp and offer 135 Nm of torque while being mated to a five-speed manual or a six-speed torque convertor automatic gearbox.
The strong hybrid system will offer a combined output of 115 bhp and will come mated to an e-CVT automatic transmission.
Did you know?
The updated Brezza - launched earlier this year - is the first Maruti Suzuki model to get a sunroof.
The Grand Vitara will now be the first from the company to get a panoramic sunroof.
Grand Vitara to play to the crowds
Maruti Suzuki is promising to equip Grand Vitara with a host of features, some of which are established crowd favourites.
Some of the confirmed highlights on the vehicle includes a panoramic sunroof, Suzuki's AWD system with Sand and Snow modes, large infotainment screen, premium audio system, ambient lighting, wireless phone charging, among others.
Maruti Suzuki determined to dominate the SUV game
Speaking to HT Auto last month, company officials had admitted that Maruti Suzuki needs to extend its field of play when it comes to SUVs. “In the non-SUV segment, Maruti's share is 67 per cent but when you look at the overall market share, it has come down to below 50 per cent. Reason primarily is that within SUVs, our market share is less," Shashank Srivastava - Senior Executive Director for Marketing and Sales at Maruti Suzuki India Limited (MSIL), had explained. "If we need to achieve our market share, we need to strengthen the our SUV portfolio."
Grand Vitara, the grandest Maruti Suzuki model yet?
Maruti Suzuki is gearing up for its biggest launch of the year with the Grand Vitara looking to create in-roads in the lucrative mid-size SUV space.
The competition is massively tough and historically, Maruti Suzuki hasn't fared too well when it comes to large-ish vehicles - remember Kizashi?
But the promise for now is that Grand Vitara will be like no other Maruti Suzuki ever before and also, like no other rival already pulling in the crowds here.
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