‘Zero tolerance’: Hyundai Motor India reacts after ‘freedom for Kashmir’ row

Hyundai India faces social media backlash after a Twitter handle of a Hyundai Pakistan dealership posts message on Kashmiri separatists.Hyundai India points to its 25 years of commitment to the country.
By : HT Auto Desk
| Updated on: 07 Feb 2022, 09:47 AM
File Photo: The logo of Hyundai Motors is seen on a steering wheel of a all-new Sonata sedan.
File Photo: The logo of Hyundai Motors is seen on a steering wheel of a all-new Sonata sedan.
File Photo: The logo of Hyundai Motors is seen on a steering wheel of a all-new Sonata sedan.
File Photo: The logo of Hyundai Motors is seen on a steering wheel of a all-new Sonata sedan.

Hyundai Motor India issued a strongly-worded statement after it faced enormous social media backlash post a tweet by a Hyundai dealer in Pakistan supporting separatists in Kashmir. The tweet message had mentioned about the ‘struggle for freedom in Kashmir,' drawing massive ire online.

As #BoycottHyundai began trending on the social media platforms, Hyundai Motor India had issued a statement on the matter and re-affirmed its commitment to the country. “Hyundai MotorIndia has been committed to the Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism," the message read. "The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country. We have a zero-tolerance policy towards insensitive communication and we strongly condemn any such view."

What angered netizens, apart from the message posted on the Twitter account of a Hyundai Pakistan dealership called @hyundaiPakistanOfficial is that there was another similar message posted on Facebook by a Kia Pakistan dealership as well. Kia is also owned by Hyundai Motor Group.

Similar Cars

Find More Cars
Hyundai Casper (HT Auto photo)
UPCOMING
Hyundai Casper
999 cc | Petrol | Manual
₹4 - 7 Lakhs* *Expected Price
Hyundai Santro (HT Auto photo)
Hyundai Santro
1086 cc | Petrol | Manual | 20 kmpl
₹4.67 - 6.47 Lakhs**Ex-showroom price
Hyundai Grand I10 Nios (HT Auto photo)
Hyundai Grand I10 Nios
1197 cc | Petrol | Manual | 21 kmpl
₹5.19 - 8.52 Lakhs**Ex-showroom price
Hyundai Aura (HT Auto photo)
Hyundai Aura
1197 cc | Petrol | Manual | 21 kmpl
₹5.92 - 9.43 Lakhs**Ex-showroom price
Kia Sonet (HT Auto photo)
Kia Sonet
1197 cc | Petrol | Manual | 18.4 kmpl
₹6.79 - 13.55 Lakhs**Ex-showroom price
Hyundai I20 (HT Auto photo)
Hyundai I20
1197 cc | Petrol | Manual | 20.35 kmpl
₹6.8 - 11.43 Lakhs**Ex-showroom price

In India, while Kia made its debut in 2019, Hyundai has been present since 1996 and has been the second-largest car maker here - after Maruti Suzuki - for several years and running. India is also a major hub for exports of Hyundai models to many foreign markets.

But while Hyundai and Kia cars are enormously popular in India, there are occasions when messages on sensitive social and/or political topics - not necessarily from the brands - invite massive backlash. In China, for instance, Hyundai sales toppled after Seoul deployed the Terminal High Altitude Area Defense system which Beijing had warned it not to do. This was largely seen as a systematic, nationalistic boycott but the cause had nothing to do - obviously - with Hyundai or its models.

First Published Date: 07 Feb 2022, 09:46 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city