VW CEO says Apple can mount major challenge with auto push

Volkswagen considers cash-rich technology giants to pose a bigger challenge as compared to traditional rival brands.Hebert Diess, CEO, mapped out a pl
File image: Volkswagen logo (REUTERS)
File image: Volkswagen logo

Volkswagen AG Chief Executive Officer Herbert Diess said cash-rich technology giants invading the auto industry pose a much bigger challenge for the German manufacturer than traditional rivals like Toyota Motor Corp.

“We look forward to new competitors who will certainly accelerate the change in our industry and bring in new skills," Diess said in a LinkedIn post when asked about reports that Apple Inc. is developing a self-driving car. “The unbelievable valuation and the practically unlimited access to resources instill a lot of respect in us."

Also check these Vehicles

Find more Cars
Tesla Model S (HT Auto photo)
75 kWh 200 396 km
₹70 Lakhs - 1 Cr
View Details
Tesla Model 3 (HT Auto photo)
82kWh 225 kmph 555 km
₹ 70 - 90 Lakhs
View Details
Volkswagen Polo 2024 (HT Auto photo)
999 cc Petrol Manual
₹ 8 Lakhs
View Details
Volkswagen Tiguan 2025 (HT Auto photo)
1984 cc Petrol Manual
₹ 37 Lakhs
View Details
Volkswagen Taigun (HT Auto photo)
1498.0 cc Petrol Both
₹ 10.49 - 17.50 Lakhs
View Offers
Volkswagen Virtus (HT Auto photo)
999.0 cc Petrol Both
₹ 11.21 - 17.91 Lakh
View Offers

Diess, 62, received a fresh vote of confidence from the VW supervisory board this month to make the sprawling industrial conglomerate more nimble after internal wrangling had spooked investors. VW faces a critical year in 2021 to escalate its electric-car push with new models like the ID.4 compact SUV and a more spacious version of the Porsche Taycan.

Also Read : How Apple making cars possibly effect Tesla

Diess mapped out a plan during an internal meeting last week to pit VW’s huge Wolfsburg plant against Tesla Inc.’s factory that’s under construction outside Berlin. The electric-car maker’s new site in Gruenheide is bound to stoke competition for engineers, workers and customers on VW’s home turf.

“I’ve said it before: the most valuable company in the world will again be a mobility company," Diess said. “It could be Tesla, Apple or Volkswagen."

First Published Date: 23 Dec 2020, 18:03 PM IST

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.