Publicis Media wins 600 cr Hero MotoCorp media mandate

Publicis Media has created a bespoke platform, Team Hero MotoCorp, or Team HMC, which will be in charge of the account and harness talent from across
...
File photo of Hero MotoCorp products in a showroom
File photo of Hero MotoCorp products in a showroom

Publicis Media said on Thursday that it has won the media mandate of Hero MotoCorp Ltd, India’s largest two-wheeler maker. The business is estimated to be around 600 crore.

Publicis Media will henceforth handle both strategy and media buying of Hero MotoCorp, across traditional and digital media platforms.

The incumbent agency on the account is GroupM.

Gurinder Singh Sandhu, head of marketing, Hero MotoCorp, said: “Publicis Media was selected after a very thorough and competitive pitch process with strong presentations from several agencies. We are excited about this new partnership and the potential of ‘Team HMC’ in helping us drive even stronger consumer connect and grow brand impact."

Also check these Vehicles

Find more Cars
Hero Electric Nyx (HT Auto photo)
BatteryCapacity Icon1.536 kWh Range Icon130 km
₹ 0.62 - 0.83 Lakhs
Compare
View Offers
Hero Lectro F6i (HT Auto photo)
Range Icon60 km
₹49,000
Compare
View Offers
Hero Electric Photon (HT Auto photo)
BatteryCapacity Icon1.872 kWh Range Icon60 Km
₹72,990
Compare
Hero Lectro C5 (HT Auto photo)
Range Icon30 km
₹24,999
Compare
View Offers
Hero Electric A2b (HT Auto photo)
UPCOMING
Range Icon70.0
₹35,000
Alert Me When Launched
Hero Lectro C8 (HT Auto photo)
Range Icon30 km
₹32,499
Compare
View Offers

Publicis Media has created a bespoke platform, Team Hero MotoCorp, or Team HMC, which will be in charge of the account and harness talent from across the organization, both for mainline and new-age mediums.

Tanmay Mohanty, chief executive, Zenith India, and the executive of Team HMC, said: “We are excited to partner Hero MotoCorp in their marketing journey where data and tech will complement the strong strategy, planning, buying and content verticals to further strengthen the integrated marketing play. Team HMC will mobilize the most apt talent and capabilities from across Publicis Media, globally, for this partnership. We look forward to delivering strong business outcomes for them and unlocking new consumer connections across social, digital and traditional mediums."

First Published Date: 27 Dec 2019, 10:13 AM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.