MG Motors launches showroom on wheels to expand customer touchpoint

Called 'MG Experience on Wheels', the mobile showroom is basically a 45-feet long trailer focusing on providing digital-led experiences.MG says this will help it reach cities and towns where it does not have a regular showroom.
By : HT Auto Desk
| Updated on: 21 Nov 2019, 13:09 PM
Photo courtesy: MG Motors India.
Photo courtesy: MG Motors India.
Photo courtesy: MG Motors India.
Photo courtesy: MG Motors India.

NEW DELHI : The usual brick and mortar car showrooms may soon be a thing of the past with MG Motors recently announcing that it has launched a mobile showroom to expand its reach to prospective customers.

Called 'MG Experience on Wheels', the mobile showroom is basically a 45-feet long trailer focusing on providing digital-led experiences. What this means is that customers waling in can make use of an interactive digital terminal, choose accessories and configure their cars.

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The mobile showroom also has a Hector - the only MG product in India currently - parked inside. "The latest on-ground campaign builds on our ‘Automotive Retail 2.0’ proposition that leverages innovative digital tools to deliver engaging, immersive, and differentiated experiences to our customers," said Gaurav Gupta, Chief Commercial Officer, MG Motor India. "MG Experience on Wheels will help us expand our reach further and garner customer interest in markets where our showrooms are not yet present."

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MG currently has 150 centers across the country and is looking at hitting 250 by the end of the current financial year. Recently, the company also launched a unique carless showroom in Bengaluru.

The British company is basking in the glory of strong sales figures for the Hector which has a considerable waiting period. It is also gearing up to launch its first electric offering in India courtesy the ZS EV, in December. This will be the second electric SUV here after Hyundai's Kona.

MG is also working on more and more charging points in five big cities of the country, including Delhi NCR, Mumbai and Bengaluru.

First Published Date: 21 Nov 2019, 13:09 PM IST
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