Ford to spend $1 billion in biggest-ever South Africa investment

Ford Motor Co. will plow $1.05 billion into a plant in South Africa - its biggest-ever investment in the country - as the carmaker scales back in other regions including Brazil and Europe.

File photo of Ford logo (AP)
File photo of Ford logo

The upgrades to the Silverton plant near the capital, Pretoria, will boost the site’s annual capacity by almost a fifth to 200,000 units and create about 1,200 direct jobs, the company said in a statement on Tuesday. The outlay will support production of a new Ranger pickup truck starting in 2022, both for domestic sales and exports.

The move comes after Ford said last month it will cease production in Brazil after a century of building cars there, closing three factories and cutting 5,000 workers. The Dearborn, Michigan-based company has also eliminated thousands of positions in Europe as part of a sweeping $11 billion global reorganization, and culled about 1,400 salaried employees in the U.S. in 2020.

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Ford’s fresh investment and jobs will come as a welcome boost to South Africa, where almost a third of the workforce is unemployed. The country has been hit hard by the coronavirus pandemic, with lockdowns and a resurgence of infections weighing on activity, and 2020 economic output probably contracted the most in at least nine decades.

Yet the auto industry has been one of the country’s success stories, with international carmakers including Toyota Motor Corp., Volkswagen AG and BMW AG operating plants in the country. The companies benefit from a manufacturing-incentive plan that runs through 2035, and Nissan Motor Co. and Daimler AG’s Mercedes-Benz are among those to have announced additional local investment in recent years.

Also Read : Ford to manufacture Mustang Mach-E in China for local customers

The Ford Ranger was among the top three light commercial vehicles sold in South Africa last year, while almost 46,000 locally produced models were exported around the world. That made the vehicle one of the top two most shipped from the country.

Production at the Silverton plant, which also makes the Everest SUV, will include VW pickups as part of strategic alliance between the carmakers. The partnership agreement was signed in June, almost two years after it was first announced, and was eventually expanded to include electric and self-driving cars.

Ford said Silverton will operate entirely off the grid by 2024, protecting it from South Africa’s regular power outages.

First Published Date: 02 Feb 2021, 16:20 PM IST
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