Ford Bronco factory to shut for two weeks due to parts shortage

Ford Motor Co. is halting production for two weeks at the Michigan factory that just began building its highly anticipated Bronco sport utility vehicle, citing a lack of unspecified parts.

File photo: 2021 Ford Bronco SUV at the Michigan Assembly Plant in US.
File photo: 2021 Ford Bronco SUV at the Michigan Assembly Plant in US.

The automaker also is curtailing production at eight additional factories in July and August due to the global shortage of semiconductors that has hobbled auto production worldwide. Ford said it is diverting its scarce semiconductor supply to finish nearly completed vehicles that are awaiting chips before being sent to dealers, whose lots are emptying out.

“We’re prioritizing completing our customers’ vehicles that were assembled without certain parts due to the industrywide semiconductor shortage," Ford said in an emailed statement. “This is in line with our commitment to get our customers their vehicles as soon as possible."

Also check these Vehicles

Find more Cars
Suzuki 2021 Hayabusa (HT Auto photo)
₹ 13.74 Lakhs* *Ex-showroom price
Add to compare
Kawasaki 2021 Ninja H2 (HT Auto photo)
₹ 69.80 Lakhs* *Ex-showroom price
Add to compare
Ducati 2021 Panigale V4 (HT Auto photo)
₹ 23.50 - 51.80 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Bmw 2021 S 1000 R (HT Auto photo)
₹ 17.90 - 22.50 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Emflux Motors Emflux Two (HT Auto photo)
₹ 4 - 4.50 Lakhs* *Expected Price
View Details
Hero Splendor Plus (HT Auto photo)
₹ 75,141 - 76,486**Ex-showroom price
Add to compare
Check latest offers

Also Read : Jeep, Ford plants halted amid Detroit flooding

The loss of Bronco production, which is not due to the chip shortage, is a blow to the introduction of one of the company’s hottest vehicles. Ford said the Wayne, Michigan, plant that produces the Bronco and Ranger pickup will be shut the weeks of July 5 and July 26. Chief Executive Officer Jim Farley said this month that the automaker has received 190,000 reservations for the Bronco, and some 125,000 have been converted into orders to build the rugged new SUV.

“We have like a two-year order bank for Bronco," Farley said. “We have really great demand."

Ford declined to identify the parts that are shutting the Bronco-Ranger factory, but it does not involve the removable roof that caused a delay in the SUV’s launch.

First Published Date: 01 Jul 2021, 09:16 AM IST
Shopping Bag Shop Now
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard (Car Duster)
Rs. 389 Rs. 1,499
SHAYONAM Dent Removal Kit - Powerful Car Dent Repair Kit - Suction Cup Dent Puller Handle Lifter and Dent Repair Puller for Car Body Dent, Glass, Tiles and Mirror (Plastic)
Rs. 399
40% OFF
MelodySusie Portable Electric Nail Drill Professional Cleaner Dust Collection/Lighting 2 in 1 Car Vacuum Cleaner 120W High-Power Handheld Wireless Vacuum Cleaner Home Car Dual-use USB Rechargeable (Black)
Rs. 599 Rs. 999
42% OFF
Boldfit Cycle Pump for Bicycle Portable Air Pump for Cycle and Bike Foot Balloon Pump Machine for Balloon High Pressure Cycle Air Pump for Bicycle, Car, Football Pump, Pump for Cycle Tyre Black
Rs. 349 Rs. 599

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.