Bentley introduces digital car commissioning amid new lockdown in UK

The Bentley digital experience offers its customers one-to-one online car immersion sessions, individual video handovers and digital commissioning appointments.
By : HT Auto Desk
| Updated on: 10 Jan 2021, 17:35 PM
Online car commissioning at Bentley
Online car commissioning at Bentley
Online car commissioning at Bentley
Online car commissioning at Bentley

Bentley Motors has launched the Digital Commissioning Experience as the UK enters a fresh lockdown with car retailers closed to sales visits, physical commissions and test drives.

The digital service offers customers direct online access to the company's retailer experts from the comfort of their own home. The customers are offered one-to-one online car immersion sessions, individual video handovers and digital commissioning appointments. With interactions with retail experts, every online commissioned vehicle can be uniquely tailored to suit the tastes of each individual owner. The retail experts of the company take into account the lifestyle choices, design preferences and aspirations of each customer via detailer discussions online.

(Also read | Bentley Motors posts record 2020 sales thanks to China boost)

The online Bentley Configurator has a myriad of design options with up to 10 billion possible configurations per model on purchasing an all-new Bentayga, Continental GT or Flying Spur.

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Using the Digital Commissioning Experience, the entire purchase process can be completed online, without the need for customers to step out of homes. Upon car completion and inspection, each new Bentley undergoes a full sanitisation and protection process, ensuring safety for all involved. The car is then home delivery while the car introduction of each tailored Bentley is also done online.

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First Published Date: 10 Jan 2021, 17:04 PM IST
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